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¡¥rketing strategies of premium salt companies category -Price discrimination -Branding strategy -convenience for consumers -promotion strategy -marketing channel - Ou |
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½ÄÇ°¿ä½Ä  | 
72p age   | 
4,000 ¿ø
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ÇöÁöÈ Àü·« KFC,KFC ±â¾÷ºÐ¼®,KFC ±Û·Î¹ú½ÃÀå,ºê·£µå¸¶ÄÉÆÃ,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú°æ¿µ,»ç·ÊºÐ¼® / ÇöÁöÈ Àü·«¿¡ ¼º°øÇÑ ±â¾÷ KFC ¸ñÂ÷ KFC ¼Ò°³ ±â¾÷ÀÇ ÇØ¿ÜÁøÃâ (1) °í·ÁµÇ´Â ȯ°æ¿äÀÎ (2) ÁøÃâ¹æ¡¦ |
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½ÄÇ°¿ä½Ä  | 
20p age   | 
1,000 ¿ø
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¾Ö½¶¸®¸¶ÄÉÆÃÀü·«,¾Ö½¶¸®ºÐ¼®,¾Ö½¶¸®°æ¿µÀü·«ºÐ¼®,°æ¿µÀü·«ºÐ¼®»ç·Ê,Ashley°æ¿µÀü·« / [ Ashley W+ Promotion °üÇÏ¿©] ¸ñ Â÷ ¥°. ¼±Á¤ ÀÌÀ¯ 2 ¥±. Ashley ¼Ò°³ 2 ¥². ȯ°æºÐ¼® 4 1. °Å½Ãȯ°æºÐ¼® 2. ¹Ì½Ãȯ°æºÐ¼® 3. SWOT ¥³. STPºÐ¼® 21 ¥´. 4PºÐ¼® 23 ¥µ. °á·Ð 32 ¥¶. Âü°íÀÚ·á 33 ¥°. ¼±Á¤ ÀÌÀ¯ ±â¾÷ ¼±Á¤¿¡ ÀÖ¾î °í¹ÎÀ» ÇÏ´ø Áß¿¡ ±Ù·¡¿¡ µé¾î¿Í ¿Ü½Ä¾÷ÀÌ¡¦ |
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½ÄÇ°¿ä½Ä  | 
36p age   | 
3,000 ¿ø
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º£´Ï°Ç½º bennigans ¸¶ÄÉÆÃÀü·«ºÐ¼®°ú º£´Ï°Ç½º °æÀï»çºñ±³ºÐ¼®(¾Æ¿ô¹é,º÷½º,TGI)¹× º£´Ï°Ç½º »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾È / º£´Ï°Ç½º ¸¶ÄÉÆÃÀü·«ºÐ¼® ` ¸ñÂ÷ ` £±£®º£´Ï°Ç½º ±â¾÷¼±Á¤¹è°æ 1£1º£´Ï°Ç½º ¼Ò°³ 1£2º£´Ï°Ç½º ¸ñÇ¥ £²£®º£´Ï°Ç½º¡¡Çö»óȲºÐ¼® £²££±¡¡Çö»óȲ£¯¹®Á¦Á¡ £²££²¡¡º£´Ï°Ç½ºÀÇ¡¡ÇöÀç¡¡¸¶ÄÉÆÃÀü·«¡¡£¨ÀÚ»çºÐ¼®£© °¡. PRODUCT ³ª. PRICE ´Ù. PROMOTION ¶ó. PLACE £³¡¦ |
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½ÄÇ°¿ä½Ä  | 
23p age   | 
4,000 ¿ø
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KFC ¼º°ø¿äÀκм®¹× KFC ¸¶ÄÉÆÃÀü·«ºÐ¼®°ú KFC °æÀïÀںм®°ú SWOTºÐ¼®¹× ÇâÈĹæÇâ°ú ³ªÀÇÀÇ°ß / KFC ¸¶ÄÉÆÃÀü·« 1. KFC ±â¾÷¼±Á¤¹è°æ 2000³â´ë ÀÌÈÄ, ¿ì¸®³ª¶ó ±¹¹Î¼ÒµæÀÌ 20000´Þ·¯°¡ ³ÑÀ¸¸é¼ »ç¶÷µéÀÇ ÀνÄÀÌ Á» ´õ ³ªÀº »ýÈ°À» ¿µÀ¯Çϱâ À§ÇØ ÁÁÀº À½½ÄÀ» ¸ÔÀÚ´Â ¡®À£ºù¡¯ÀÌ ±ÞºÎ»óÇÑ´Ù. À£ºù(well-being)Àº À°Ã¼ÀûÁ¤½ÅÀû °Ç°ÀÇ Á¶È¸¦ ÅëÇØ ÇູÇÏ°í ¾Æ¸§´Ù¿î »îÀ» Ãß±¸ÇÏ´Â »î¡¦ |
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½ÄÇ°¿ä½Ä  | 
31p age   | 
3,000 ¿ø
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Áß±¹ÅõÀÚ·Ð-KFC,KFCÀÇ ÇØ¿ÜÁøÃâ, KFCÀÇ Áß±¹ÁøÃâ,ºê·£µå¸¶ÄÉÆÃ,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú°æ¿µ,»ç·ÊºÐ¼®,swot,stp,4p / KFCÀÇ Áß±¹ ÁøÃâ ¼º°ø »ç·Ê ¿¬±¸ [¸ñÂ÷] ¥°. ¼·Ð ¥±. KFCÀÇ ÇØ¿ÜÁøÃâ 1. ±â¾÷¼Ò°³ 1) °æ¿µÀ̳ä 2) ±â¾÷¼ºñ½º 2. KFCÀÇ Áß±¹ÁøÃâ 1) ÇØ¿ÜÁøÃâ ¿¬Çõ 2) Áß±¹ÁøÃâ µ¿±â 3. KFCÀÇ Áß±¹ÁøÃâ ÇöȲ ¹× ¼º°ú 1) KFCÀÇ Áß±¹ ÁøÃâ ÇöȲ 2) °æÀïÀںм® ¥². ¼º°ø¿äÀÎ 1. ÁøÀÔÀü·« 2.¡¦ |
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½ÄÇ°¿ä½Ä  | 
28p age   | 
2,000 ¿ø
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[ ¾Ö½¶¸® ¸¶ÄÉÆÃÀü·« PPT ] Ashley ¾Ö½¶¸® ±â¾÷ÇöȲ°ú ¼º°ø¿äÀκм® ¾Ö½¶¸® ¸¶ÄÉÆà SWOT,STP,4PÀü·«ºÐ¼® ¾Ö½¶¸® ¹Ì·¡Àü·«¹æ¾È / 1. ¾Ö½¶¸® ¼Ò°³ (1) ¾Ö½¶¸®ÀÇ Æ¯Â¡ (2) ºê·£µåÄÁ¼Á 2. ¾Ö½¶¸®ÀÇ ¼º°ø¿äÀΡ¦ |
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½ÄÇ°¿ä½Ä  | 
24p age   | 
6,000 ¿ø
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KFCÀÇ ÇöÁöÈ ¹× KFCKOREA°¡ ³ª°¡¾ß ÇÒ ¹æÇâ,KFC¸¶ÄÉÆÃÀü·«,KFC±â¾÷ºÐ¼®] / ÇÁ·£Â÷ÀÌÁî °æ¿µ·Ð - KFCÀÇ ÇöÁöÈ ¹× KFCKOREA°¡ ³ª°¡¾ß ÇÒ ¹æÇâ - ¸ñÂ÷ 1. ¼±Á¤ÀÌÀ¯ 2. History - About KFC Corp. - ¹Ì±¹ KFC & Ä¿³Ú »÷´õ½º - Çѱ¹ KFC 3. Mission/Goals/Philosophy 4. The Concept & 4P 5. °æÀïÀںм® & SWOT 6. Franchising System 7. Current Business Status (Financial Analysis)¡¦ |
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½ÄÇ°¿ä½Ä  | 
24p age   | 
2,000 ¿ø
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¾Ö½¶¸®±â¾÷ºÐ¼®,¾Ö½¶¸®¸¶ÄÉÆÃÀü·«,¾Ö½¶¸®STPºÐ¼®,Ashley¸¶ÄÉÆÃÀü·«,AshleyºÐ¼® / Ashley W+ Promotion °üÇÏ¿© Ashley ¼Ò°³ STP 4P °á·Ð ¸ñÂ÷ Ashley ¼Ò°³ ¸ÅÀå ºñ±³»çÇ× Ashley Classic Ashley W A¡¦ |
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½ÄÇ°¿ä½Ä  | 
14p age   | 
1,500 ¿ø
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ÇÁ·£Â÷ÀÌÁî°æ¿µ·Ð,KFC¸¶ÄÉÆÃÀü·«,KFCºÐ¼®,ÆнºÆ®Çªµå¸¶ÄÉÆÃÀü·«,ÆнºÆ®ÇªµåºÐ¼® / ÇÁ·£Â÷ÀÌÁî °æ¿µ·Ð KFC ¼±Á¤¹è°æ History 3.Mission/Goals/Beliefs 4.The Concept 5.SWOT 6.Franchising System 7.Cur¡¦ |
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½ÄÇ°¿ä½Ä  | 
52p age   | 
3,000 ¿ø
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