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Marketing strategies of premium salt companies
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category
- Price discrimination
- Branding strategy
- convenience for consumers
- promotion strategy
- marketing channel
- Our own opinion
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Why do we choose salt?
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Why do we choose salt
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Why do we choose salt
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Why do we choose salt
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Price discrimination
An analysis of price strategy.
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Price discrimination
Different price to different consumers
third degree price discrimination .
classifying customers in accordance with willingness to pay.
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Price discrimination
Assumption :
¡°The salt¡±, a company we are analyzing, will fully employ the price discrimination strategy.
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Price discrimination
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Price discriminati¡¦(»ý·«)
1. Public confidence
2. Effectiveness
3. Using special situation of the market
|
MC
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Ex) ¡®the Salt¡¯
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Pricing strategy ? limit pricing
¡®the Salt¡¯ is leading company in domestic Cheonil salt market
=> company sets very high price on their products
Assumption : new rival company enter the market
¡®The salt¡¯ can use limit pricing strategy
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Pricing strategy ? limit pricing
Limit pricing
MCI
DI
MRI
PM
PL
QM
QL
ACE
DE
Residual demand of entrant
ACI
Entry is not possible
since PE is same as ACE
Is deterrence of entry profitable
to incumbent?
PE
If incumbent lowers the price down to PE,
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Branding strategy
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First about solar salt in branding
1. Public confidence
- safety, superiority
2. Effectiveness
- compared with imported goods
- in terms of quality, quantity
3. Using special situation of the market
- ¡®well-being¡¯, which can be used for branding
in terms