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Ä«Ä«¿ÀÆäÀÌ ¼ºñ½ººÐ¼®°ú SWOTºÐ¼®¹× ¸¶ÄÉÆÃÀü·«ºÐ¼®°ú Ä«Ä«¿ÀÆäÀÌ ÇâÈÄÀü·«Á¦½Ã ·¹Æ÷Æ®ÀÔ´Ï´Ù. Ä«Ä«¿ÀÆäÀÌÀÇ ÇâÈÄÀü·«¿¡ ´ëÇÑ ÀÇ°ßÀÌ Ã¢ÀÇÀûÀÎ ¹ß»óÀÌ¶ó ±³¼ö´Ô¿¡°Ô ĪÂùÀ» µé¾ú´ø ±â¾ïÀÌ ³³´Ï´Ù. Âü°íÇÏ½Å´Ù¸é »ý°¢À» ¸¹ÀÌ Çغ¸¾Ò´Ù°í ĪÂù ¹ÞÀ»¼öÀÖÀ»°Å¶ó »ý°¢ÇÕ´Ï´Ù. / 1. Ä«Ä«¿ÀÆäÀÌ ¼Ò°³ 2. Ä«Ä«¿ÀÆäÀÌ µîÀå¹è°æ 3. Ä«Ä«¿ÀÆäÀÌ ¼ºñ½ººÐ¼® 4. °æÀïÀÚ ºÐ¼® 5. Ä«Ä«¿ÀÆäÀÌ SWOT¡¦ |
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±ÝÀ¶º¸Çè  | 
14p age   | 
4,000 ¿ø
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Ä«Ä«¿À¹ðÅ© SWOTºÐ¼®°ú ¸¶ÄÉÆÃÀü·« ºÐ¼® ¹× Ä«Ä«¿À¹ðÅ© ¹Ì·¡Àü¸Á - Ä«Ä«¿À¹ðÅ© ¸¶ÄÉÆÿ¬±¸ / Ä«Ä«¿À¹ðÅ© ¸¶ÄÉÆÃÀü·«°ú ¹Ì·¡Àü¸Á ¡ë¸ñÂ÷¡ë 1. Ä«Ä«¿À¹ðÅ© ¼Ò°³ 2. Ä«Ä«¿À¹ðÅ©ÀÇ °æÀï¿ìÀ§ 3. Ä«Ä«¿À¹ðÅ© SWOTºÐ¼® (1) Strength (2) Weakness (3) Opportunity (4) Threat 4. Ä«Ä«¿À¹ðÅ© ±â¾÷Àü·«°ú ¸¶ÄÉÆà (1) ij¸¯ÅÍ ¸¶ÄÉÆà (2) ¼ºñ½º¸¶ÄÉÆà (3) ºê·£µå ¸¶ÄÉÆà (4) ¸¶ÄÉÆùͽº 4PÀü¡¦ |
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±ÝÀ¶º¸Çè  | 
8p age   | 
4,000 ¿ø
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Ä«Ä«¿ÀÆäÀÌ ¼ºñ½ººÐ¼®°ú SWOTºÐ¼® ¹× Ä«Ä«¿ÀÆäÀÌ ¸¶ÄÉÆÃÀü·« ºÐ¼®°ú ÇâÈÄÀü·«Á¦½Ã PPT / ¸¶ÄÉÆùßÇ¥ 1. Ä«Ä«¿ÀÆäÀÌ ¼Ò°³ 2. Ä«Ä«¿ÀÆäÀÌ ¼ºñ½º¸ñÇ¥ 3. Çö ½ÃÀåÆ®·»µå ºÐ¼® 4. Ä«Ä«¿ÀÆäÀÌ SWOTºÐ¼®¡¦ |
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±ÝÀ¶º¸Çè  | 
30p age   | 
4,000 ¿ø
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Ä«Ä«¿ÀÆäÀÌ ¼ºñ½ººÐ¼®°ú ¸¶ÄÉÆà SWOT,STP,4PÀü·«ºÐ¼® ¹× Ä«Ä«¿ÀÆäÀÌ ¹Ì·¡Àü·«Á¦¾ð PPT / Ä«Ä«¿ÀÆäÀÌ ¸¶ÄÉÆà ¹ßÇ¥ Marketing Management Presentation 1. Ä«Ä«¿À ±â¾÷¼Ò°³ 2. Ä«Ä«¿ÀÆäÀÌ ¼Ò°³ 3. ÇÉ¡¦ |
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±ÝÀ¶º¸Çè  | 
33p age   | 
4,000 ¿ø
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(Çö´ëÄ«µå ¸¶ÄÉÆÿ¬±¸) Çö´ëÄ«µå ±â¾÷ºÐ¼®°ú ¸¶ÄÉÆà 4P,STP,SWOTºÐ¼®¹× Çö´ëÄ«µå ÇâÈĺ¸¿ÏÁ¡ºÐ¼® / ¸¶ÄÉÆÃÀü·« SWOT,STP,4P ÇâÈĺ¸¿ÏÁ¡ -¸ñÂ÷- 1. Çö´ëÄ«µå ±â¾÷¼Ò°³ 2. Çö´ëÄ«µå ±â¾÷ȯ°æºÐ¼® 3. Çö´ëÄ«µå SWOTºÐ¼® 4. Çö´ëÄ«µå STPºÐ¼® (1) Segmentaion (½ÃÀå¼¼ºÐÈ) (2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤) (3) Positioning (Æ÷Áö¼Å´×) 5. Çö´ëÄ«µå ¸¶ÄÉÆà 4PÀü·« (1) Product (Á¦Ç°Àü·«¡¦ |
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±ÝÀ¶º¸Çè  | 
16p age   | 
6,000 ¿ø
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Çö´ëÄ«µå ±â¾÷ºÐ¼®°ú Çö´ëÄ«µå ¸¶ÄÉÆÃÀü·«ºÐ¼®¹× Çö´ëÄ«µå ÇâÈÄÀü·«Á¦¾È / Çö´ë Ä«µå. 1. 1.Çö´ëÄ«µå ¼±Á¤ ÀÌÀ¯ ¡®¹®È ¸¶ÄÉÆá¯, ¡®µðÀÚÀÎ °æ¿µ¡¯ÀÇ °ÀÚ ¡®Çö´ëÄ«µå ½º·¯¿ò¡¯ ¡®¸ð´øÇÔ¡¯ ¡®Æ®·»µå¸¦¡¦ |
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±ÝÀ¶º¸Çè  | 
27p age   | 
4,000 ¿ø
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»ï¼ºÄ«µå ±â¾÷ºÐ¼®°ú »ï¼ºÄ«µå ¸¶ÄÉÆÃÆò°¡¹× »ï¼ºÄ«µåÀÇ »õ·Î¿îÀü·« Á¦¾È PPT·¹Æ÷Æ® / index ¸ñÂ÷ 1. »ï¼ºÄ«µå °Å½Ãȯ°æºÐ¼® 2. Ä«µå¾÷°èºÐ¼® ½Å¿ëÄ«µå ½ÃÀåÀÇ ¹ßÀü°úÁ¤ ½ÃÀåÁ¡À¯À² Regulations Trend¡¦ |
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±ÝÀ¶º¸Çè  | 
37p age   | 
4,000 ¿ø
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Çö´ëÄ«µå ±â¾÷ºÐ¼®°ú Çö´ëÄ«µå ¸¶ÄÉÆûç·ÊºÐ¼®¹× Çö´ëÄ«µå ¸¶ÄÉÆýûçÁ¡ - ¹Ì¸®º¸±â¸¦ Âü°í ¹Ù¶ø´Ï´Ù. / |
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±ÝÀ¶º¸Çè  | 
9p age   | 
4,000 ¿ø
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Çö´ëÄ«µå °æ¿µÀü·«ºÐ¼®°ú Çö´ëÄ«µå ÇØ¿ÜÁøÃâÀü·«ºÐ¼® (vs »ï¼ºÄ«µå¿Í ºñ±³ºÐ¼®) / Çö´ëÄ«µå ±â¾÷ °æ¿µÀü·« º¸°í¼ ¥° ¼·Ð `±×¸²` Çö´ëÄ«µåÀÇ ÃÑ ÀÚ»ê°ú ¿µ¾÷ÀÌÀÍ, ´ç±â ¼øÀÌÀÍ Çö´ëÄ«µå´Â Çö´ë-±â¾ÆÀÚµ¿Â÷±×·ì °è¿ÀÇ ½Å¿ëÄ«µå ȸ»çÀÌ¸ç ½Å¿ëÄ«µåÀÇ ¹ß±Þ°ú ¿î¿µÀ» ÁÖ ¾÷¹«·Î ÇÏ´Â ±â¾÷ÀÌ´Ù. 1995³â ´ë¿ì±×·ìÀÌ Çѱ¹½Å¿ëÀ¯Åë¢ßÀÇ ½Å¿ëÄ«µåºÎ¹®À» Æ÷°ý ¾ç¼öÇÏ¿© ¢ß´ÙÀ̳ʽºÅ¬·´ÄÚ¸®¾Æ·Î ¡¦ |
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±ÝÀ¶º¸Çè  | 
29p age   | 
4,000 ¿ø
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Çö´ëÄ«µå,Çö´ëÄ«µåºÐ¼®,Çö´ëÄ«µå±â¾÷ºÐ¼®,Çö´ëÄ«µåÀ±¸®°æ¿µ,Çö´ëÄ«µå±â¾÷Àü·«,Çö´ëÄ«µå±â¾÷¹®È,±â¾÷¹®È»ç·Ê,À±¸®°æ¿µ»ç·Ê / ±â¾÷ ¼Ò°³ ¼Ò°³ 1995³â ¢ß´ÙÀ̳ʽºÅ¬·´ÄÚ¸®¾Æ·Î ¼³¸³µÇ¾î 2001³â Çö´ëÄ«µå¢ß·Î º¯°æÇÑ Çö´ë±â¾ÆÀÚµ¿Â÷±×·ìÀÇ ½Å¿ëÄ«µåȸ»çÀÌ´Ù. ÁÖ¿ä »ç¾÷Àº ½Å¿ëÄ«µå ¹ß±Þ ¹× ¿î¿µÀÌ´Ù. â¾÷ ³âµµ 1995³â 6¿ù 15ÀÏ ´ëÇ¥ÀÌ»ç Á¤Å¿µ ÀÏ¿¡ ´ëÇÑ Áý³ä, Çõ½Å¼º, âÁ¶¼º, ÀÚÁ¸¡¦ |
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±ÝÀ¶º¸Çè  | 
4p age   | 
1,000 ¿ø
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