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CONTENTS

1. Nestle ³×½½·¹ ±â¾÷¼Ò°³

(1) ³×½½·¹ ±â¾÷°³¿ä

(2) ±â¾÷ºñÀü

2. ³×½½·¹ ±â¾÷ȯ°æºÐ¼® (PESTºÐ¼®)

3. ³×½½·¹ °æ¿µÀü·« »ç·Ê¿¬±¸

(1) ³×½½·¹ÀÇ ÇöÁöÈ­Àü·« ¼º°ø»ç·Ê

(2) ģȯ°æ °æ¿µÀü·«

(3) ÀμöÇÕº´ Àü·«

4. ³×½½·¹ SWOTºÐ¼®

5. ³×½½·¹ ¸¶ÄÉÆÃÀü·«

(1) ³×½½·¹ STPºÐ¼®

(2) ³×½½·¹ ¸¶ÄÉÆùͽº 4PÀü·«

6. ³×½½·¹ »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾È

7. °á·Ð ¹× ³ªÀÇÀÇ°ß

1. Nestle ³×½½·¹ ±â¾÷¼Ò°³

(1) ³×½½·¹ ±â¾÷°³¿ä

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CONTENTS
1. Nestle ³×½½·¹ ±â¾÷¼Ò°³
(1) ³×½½·¹ ±â¾÷°³¿ä
(2) ±â¾÷ºñÀü

2. ³×½½·¹ ±â¾÷ȯ°æºÐ¼® (PESTºÐ¼®)

3. ³×½½·¹ °æ¿µÀü·« »ç·Ê¿¬±¸
(1) ³×½½·¹ÀÇ ÇöÁöÈ­Àü·« ¼º°ø»ç·Ê
(2) ģȯ°æ °æ¿µÀü·«
(3) ÀμöÇÕº´ Àü·«

4. ³×½½·¹ SWOTºÐ¼®

5. ³×½½·¹ ¸¶ÄÉÆÃÀü·«
(1) ³×½½·¹ STPºÐ¼®
(2) ³×½½·¹ ¸¶ÄÉÆùͽº 4PÀü·«

6. ³×½½·¹ »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾È

7. °á·Ð ¹× ³ªÀÇÀÇ°ß

1. Nestle ³×½½·¹ ±â¾÷¼Ò°³

(1) ³×½½·¹ ±â¾÷°³¿ä
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