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In 2xxx, Nintendo, one of the biggest global video game companies, recorded a huge deficit to the amount of ￥43.2 billion. It was first time that Nintendo got into the red since 1962. Sales revenue had decreased to 36 percent of ￥647.6 billion in 2xxx compared to previous year’s record of ￥1.14 trillion. It was only the one-third of Nintendo’s highest sales revenue, which was ￥1.84 trillion in 2008. Until 2008, Nintendo was highly successful as a global leader which made its neighboring countries to be jealous of. What happened to Nintendo in last few years Can Nintendo ever make a rebound
Nintendo’s History
From the beginnings to “SNES”
Nintendo was founded as a ‘Hanafudo company in late 1889. Based in Kyoto, Japan, the business produced and marketed hanafudo. When the company realized the limitations of the card game business in 1960’s, Nintendo moved to toy industry.
In 1983, Nintendo launched the Family Computer (commonly shortened `Famicom`) …(생략)
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rocessing power, Wii had quite different characteristics compared to those of PlayStations or X-Box. It looked rough, but emphasized on simplicity and straightforwardness.
Wii was successful in the market, suitable to high expectations of pre-launch, Wii strengthened Nintendo’s position in the video game market. However, Nintendo also faced obstacles such as competitors’ release of recognition game consoles and Wii’s gradual decrease in sales.
Portable game console market
While having a hard time with rivals in the home video game console market, Nintendo still dominated portable video game market. Popularity of ‘Game Boy’ in 1989 and ‘Game Boy Advance’ in 2001 strenghthened Nintendo’s position in the portable video game market. Nevertheless, Sony, which deterred Nintendo’s monopoly in the home video game market, had declared entry into the portable console market. Sony launched PlayStation Portable (PSP) in 2004, which altered the environment of handheld game market, historicall
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