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Kyobo Bookstore operation and E-market
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contents
Introduction
off-line Kyobo bookstore
on-line kyobo bookstore
Suggestion
Q&A
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Introduction of Kyobo bookstore
Kyobo book was established in Gwangwhamun By Sin young ho in 1980
He says “people make the book, the book makes people”
No. 1 offline book store
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Introduction of Kyobo bookstore
On &off line total sales revenue
Proportion of business
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After the online bookstores appeared, kyobo sales revenue started
to decrease sharply.
Kyobo
Yes24
Young pung
Aladin
Interpark
Seoul bookstore
2006
52
28
20
2007
53
29
18
2008
35
20
11
9
19
6
2009
33
21
8
9
22
7
2xxx
31
21
8
9
24
7
2xxx
33
21
8
9
22
7
Sales revenue (online & offline)
Introduction of Kyobo bookstore
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Criteria : Online store sales revenue
2. Sales revenue(only online)
2004
2005
2006
Yes24
29
35
38
Interpark
32
…(생략)
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s sell books in their stores.
Offline Kyobo bookstore
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4. Stock management
Fixed order quantity and fixed order term
Managing stock and holding cost
Kyobobooks usually uses outsourcing so if there were more
demands, it orders books which it needs at that time.
The managing and holding cost are 1% of each books` price.
Offline Kyobo bookstore
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5. Distribution center
service
order
service
order
Maintain a regular stock
release
delivery
Publisher
(supplier)
Customer
Inrfa24
(Kyobo Inc warehouse)
CJ GLS, UPS
(delivery company)
convenience store
Offline Kyobo bookstore
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①Call center
Call center of Kyobobooks deals with customer problems quickly and well.
Comprehensive customer datebase
② Customer satisfying center
Kyobobooks offers 1:1 mentoring service to customers for solving problems or inquiries
Offline Kyobo bookstore
6.CRM (Customer Relationship Management)
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Online Kyobo bookstore
1. The gr
Kyobo Bookstore operation and E-market.pptx
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