|
_SLIDE_1_
2005120027 Lee, Jae Seok
2009130526 Kim, Ji Young
2xxx120066 Park, Kyung Jin
2005120242 Lee, Byung Yup
2009120353 Lee, Ye Jun
2009120387 Fang Fang
Consumer Behavior Mini Project
_SLIDE_2_
Contents
Intro: Hypothesis
1
Observation
2
Observation Data Analysis
3
Specific Evidences / Implications
4
Conclusion
5
_SLIDE_3_
Do you
_SLIDE_4_
_SLIDE_5_
_SLIDE_6_
Female students who come to
student cafeteria alone
will eat faster than male ones.
Hypothesis
_SLIDE_7_
Observation
Date : 2012. 9. 20 (THU) PM 12 - 2 (Lunch)
Place : Student Cafeteria (1st floor)
_SLIDE_8_
Major Variables :
Gender(nominal)
Eating time(ratio)
Subordinate Variables:
Companion/Group(nominal)
Earphone Wearing(nominal)
Seat(nominal)
# of Samples : 100 (Group 13 + Alone 87)
Observation
_SLIDE_9_
Alone vs Group - Eating Time
Alone vs Group
`
12.6 (min)
18.7 (min)
Observation
_SLIDE_10_
Male vs Female
Male vs Female
68 samples
19 s…(생략)
|
: Corner seat
: Non-corner seat
60.3%
Observation
_SLIDE_18_
Additional Analysis Seat selection
: Corner seat
: Non-corner seat
52.6%
(alone)
FEMALE
Customers
Observation
_SLIDE_19_
Alone vs Group Seat selection
Alone vs Group
`
58.6%
15.4%
Observation
_SLIDE_20_
Male vs Female Seat selection
Male vs Female
`
60.3%
52.6%
Observation
_SLIDE_21_
Observation
Seat selection
Alone (87)
Group (13)
Male (68)
Female (19)
Seat
Corner
41 (60.3%)
10 (52.6%)
2
Center
27 (39.7%)
9 (47.4%)
11
Analysis
People who came alone prefer sitting in the corners than in the middle compared to groups
Male students prefer seats in the corner than females. (60.3%`52.6%)
_SLIDE_22_
Specific Evidences / Implications
Female students eat and some even fix their makeup after eating.
slowly
_SLIDE_23_
Specific Evidences / Implications
On the other hand, much more male students used cellphones or e
consumerbehavior.pptx
[Size :
4 Mbyte
]
장바구니
