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Carnival Cruise &
Royal Caribbean Cruises
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CONTENTS
Ⅱ. Industry and Company
2.1 Cruise Industry
2.2 Carnival Corporation
2.3 Royal Caribbean Cruise
Ⅲ. Financial Statement Analysis
3.1 Balance Sheet
3.2 Income Statement
- Common size Analysis
Comparative size Analysis
Ⅳ. Firm Performance
4.1 Market-based
4.2 Profitability
4.3 Efficiency
4.4 Leverage
4.5 Liquidity
Ⅴ. Conclusion
Ⅰ. Introduction of the Entire Project
5.1 Summary
5.2 Recommendations
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Ⅰ. Introduction of the Entire Project
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Ⅰ
Ⅱ
Ⅲ
Ⅳ
Ⅴ
Ⅰ. Introduction of the Entire Project
Carnival Corp, Royal Caribbean Cruises will be analyzed and predicted in a effective way, so that we would like to offer a great quality of finance information.
O…(생략)
6.1%
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ompany
2.1 Cruise Industry
Five
Forces
Supplier Power
High switching cost
High supplier power
Low threat of forward integration of suppliers
High input differentiation
STRONG
Buyer Power
Low price sensitivity of buyers
Low concentration of buyers
Low threat of backward integration
Close relationship with travel agencies
MODERATE
Threat of New Entries
LOW
Huge capital requirement
Constraint of brand equity
The threat of M&A
Threat of Substitutes
MODERATE
Diversity of available substitutes
Buyer propensity to substitutes
Distinctiveness of the cruise experience
Rivalry
RELATIVELY LOW
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Ⅰ
Ⅱ
Ⅲ
Ⅳ
Ⅴ
Ⅱ. Industry and Company
2.1 Cruise Industry
U.S. Economic Downturn
Hiking and fluctuating
fuel prices
Further consolidation through M&A
Altered cost structure
Significant Industry Trend
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Ⅱ. Industry and Company
Brand
Share of world wide
passengers
Carnival
21.2%
Costa Cruises
7.7%
Princess
6.1%
AIDA
4.6
Carnival Cruise & Royal Caribbean Cruises.pptx
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