Contents
1.Introduction of ±¹¼ø´ç 3
a. CEO introduction 3
b. Platform 3
c. Product line 3
2. Market environment 3
a. Overall Makeoli Market 3
b. competitors of ±¹¼ø´ç 3
3.STP analysis 3
a. Segmentation 3
b. Targeting 3
c. Positioning 4
4.SWOT analysis 4
a.Stregnth 4
b. Weakness 4
c.Opportunity 4
d. Threat 4
e. Overall status 4
5.4P analysis 4
a.Product 4
b.Price 4
c. Place 5
d. Promotion 5
6.Marketing Suggestion 5
1.Introduction Of ±¹¼ø´ç
At April 13, 2012 our group went to Samsung station to interview with ±¹¼ø´ç marketing team.
Thanksfully, he gave us a chance to interview with them. Although it was very short time but we learned many things from them.
So, let¡¯s start our report.
a.CEO Bae-Joo hong
Start with CEO introduction. He was born at his father¡¯s company, K¡¦(»ý·«)
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nt method
2.Market environment
In these kinds of product, we focused on makeoli. Let me explain, why Makgeoli, unrefinedrice wine. First, according to research Makeoli is one of the hottest item since 2xxx in Korea. Now a days, not only older people, but also 20,30 fascinated by Makeoli¡¯s charm.
Second, as we can see graph Makeoli¡¯s market share in beverage market in Korea is gradually growing. This shows us the trends of our beverage market in the future.
At result, a Makeoli market is the twice of 2009 in 2012. Many big companies such as Samsung Hyundai also trying to enter this market.
As a result, Makeoli is will be the best item of ±¹¼ø´ç in the future. So, we are going to show ±¹¼ø´ç Makeoli by using some strategy.
There main competitor in Makeoli market is ¼¿ï ŹÁÖ.
But gap is not big, but really small. So ±¹¼ø´ç¡¯¡¯s goal is overcome ¼¿ïŹÁÖ in the future.
3.STP analysis
a.Segementation
Division
Expenditure
Average
Frequency
Favorable
20
Male
\40,000
\30,000
4
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