_SLIDE_1_
_SLIDE_2_
CONTENTS
2
1. ÀÌÄÉ¾Æ ±â¾÷¼±Á¤¹è°æ
ÀÌÄɾÆÀÇ ±¹³» ÁøÃâ°ú °¥µî
2. ÀÌÄÉ¾Æ ±â¾÷¼Ò°³
(1) IKEA ±â¾÷°³¿ä
(2) IKEA CI
(3) IKEA ±â¾÷¿ª»ç
3. ÀÌÄɾÆÀÇ ¼ºÀå°úÁ¤
4. ÀÌÄÉ¾Æ ¸¶ÄÉÆúм®
(1) SWOTºÐ¼®
(2) °¡±¸»ê¾÷ ±¸Á¶ºÐ¼®
(3) ÀÌÄÉ¾Æ STP ºÐ¼®
SEGMENTATION
TARGETING
POSITIONING
(4) ÀÌÄÉ¾Æ ¸¶ÄÉÆùͽº 4PÀü·«
(5) ±â¾÷°¡Ä¡»ç½½ ºÐ¼®
°ø±ÞÀÚ °¡Ä¡»ç½½ ºÐ¼®
À¯ÅëÀÇ °¡Ä¡»ç½½ ºÐ¼®
°í°´ÀÇ °¡Ä¡»ç½½ ºÐ¼®
5. ÀÌÄÉ¾Æ ¼º°ø¿äÀÎ ºÐ¼®
(1) °í°´Á¢±Ù¹æ½ÄÀÇ Â÷ÀÌ
(2) Á÷¿ø±³À°¹æ½ÄÀÇ Â÷ÀÌ
(3) Á¦Ç° Ç¥ÁØÈ ¹æ½ÄÀÇ Â÷ÀÌ
(4) ¸ÅÀå¼³°èÀÇ Â÷ÀÌ
(5) ¿¬±¸ Á¤½ÅÀÇ Â÷ÀÌ
6. ´À³¤Á¡
` Âü°íÀÚ·á `
_SLIDE_3_
1. ÀÌÄÉ¾Æ ±â¾÷¼±Á¤¹è°æ
ÀÌÄɾÆÀÇ ±¹³» ÁøÃâ°ú °¥µî
3
_SLIDE_4_
.
1. ÀÌÄÉ¾Æ ±â¾÷ ¼±Á¤ ¹è°æ
4
_SLIDE_5_
5¡¦(»ý·«)
(1) IKEA ±â¾÷°³¿ä
(2) IKEA CI
(3) IKEA ±â¾÷¿ª»ç
1947 °¡±¸ÆǸŽÃÀÛ
98.70
109.00
|
15
_SLIDE_16_
http://sg.shownearby.com/place/IKEA-Alexandra/400820/demographics/housing-type-by-households
(Ãâó)
SEGMENTATION
16
_SLIDE_17_
SEGMENTATION
1, 2ÀÎ °¡±¸ º¯ÈÃßÀÌ
ÇàÁ¤±¸¿ªº°
¿¬·Éº°
2xxx
2xxx
2xxx
2xxx
Àα¸ (¸í)
³²ÀÚ (¸í)
¿©ÀÚ (¸í)
¼ººñ(¸í) (%)
Àü±¹
°è
47,990,761
23,840,896
24,149,865
98.70
Àü±¹
0 - 4¼¼
2,219,084
1,142,220
1,076,864
106.10
Àü±¹
5 - 9¼¼
2,394,663
1,243,294
1,151,369
108.00
Àü±¹
10 - 14¼¼
3,173,226
1,654,964
1,518,262
109.00
Àü±¹
15 - 19¼¼
3,438,414
1,826,179
1,612,235
113.30
Àü±¹
20 - 24¼¼
3,055,420
1,625,371
1,430,049
113.70
Àü±¹
25 - 29¼¼
3,538,949
1,802,805
1,736,144
103.80
Àü±¹
30 - 34¼¼
3,695,348
1,866,397
1,828,951
102.00
Àü±¹
35 - 39¼¼
4,099,147
2,060,233
2,038,914
101.00
Àü±¹
40 - 44¼¼
4,131,423
2,071,431
2,059,992
100.60
Àü±¹
45 - 49¼¼
4,073,358
2,044,641
2,028,717
100.80
Àü±¹
50 - 54¼¼
3,798,131
1,887,973