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ʸ
ȯм
ʸ STPм
ʸ ùͽ \4P IMCм
ʐ 귣Ȯ
ʸ м
ʸ CSR濵
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3/ 12
1. Ұ
`ù ǰ-`
`ѱ ο`
`1891 `
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4 / 12
1. Ұ - ʸ
ʸ ڽ 귣带 迡 ȿ ڽ 귣带
˸ ִ ȰϿ ۷ι 귣 ư ִ.
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5 / 12
1. Ұ
Philips̴.
̻ ʸ ʸ ƴ
Healthcare
Lighting
Lifestyle
`Healthcare`
`Light`
`Lifestyle`
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6 / 12
2. ȯм
ʸ
¿ ڽŰ
ð ()
3. STP - Segmentation
4. 4P - Product
15 / 12
16 / 12
17 / 12
18 / 12
|
825
19
HD7828
24
HD7853
29
HD8761
110
HD8751
200
HD8930
440
Halotone Economy
1,000
MR16 ESSENTIAL
1,300
MR16 ACCENTline
2,500
PAR38
8,000
PAR30S
13,000
FIBRE OPTIC LAMP
13,500
CDM-T
38,000
ǰ ǥ
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15 / 12
4. 4P - Promotion
`Ϲ`
`ʸ `
ʸ ѱ ʸ ڻ ǰ Ұ
, ߿ܿ 븦 ġϿ ⸦ ֵ
Ͽ, ڿ ʸ ǰ ϸ ߿伺 νϴ
Ⱑ Ǿ.
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16 / 12
4. 4P - Promotion
ʸ IMC: ʸ , , ȸ, ȫ ־
ϴ ƴ϶ IMC ϰ ־.
`&̺Ʈ`
`ǰ`
``
ǰ, Ͽ IMC
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17 / 12
4. 4P - Promotion
ʸ IMC: ʸ , , ȸ, ȫ ־
ϴ ƴ϶ IMC ϰ ־.
ʸ
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18 / 12
4. 4P - Promotion
ϰ ķ, 귣層
۷ι ǰ
ο
Ʈ
ʸ