Case study : Can eBay Continue Growing
Case study : eBay
Introduction to eBay
Features of eBay
eBay vs auction
Case study questions
Outline
Case study : eBay
Introduction to eBay
¡°eBay´Â ¾î¶°ÇÑ ±â¾÷Àΰ¡¡±
¼¼°è ÃÖ´ëÀÇ ¿Â¶óÀÎ Áß°íÇ° ¸Å¸Å »çÀÌÆ®
96³âºÎÅÍ Áö¼ÓÀûÀÎ ÈæÀÚ¸¦ ³»°í ÀÖ´Â ´åÄıâ¾÷
The World¡¯s online marketplace. (from eBay site)
Case study : eBay
Introduction to eBay
History of eBay
95³â P. Omidyar¿Í J. SkollÀÌ Ã¢¾÷.
â¾÷ÀÚÀÎ Omidyar°¡ ¿©ÀÚÄ£±¸¸¦ À§Çؼ ĵµð »óÀÚ¸¦ ÀÎÅͳݿ¡¼ ã´Ù°¡
Case study : eBay
Introduction to eBay
Present of eBay
¹Ì±¹ ¿Ü 21°³ ±¹°¡¿¡ ÁøÃâÇÑ »óÅÂ
Àü ¼¼°èÀûÀ¸·Î 2¾ï 3300¸¸ ¸íÀÇ »ç¿ëÀÚ¸¦ È®º¸
1³â µ¿¾È 4¾ï 2300¸¸ °ÇÀÇ ¾ÆÀÌÅÛÀÌ µî·Ï 1ºÐ¿¡ 4°³ÀÇ ¹°°ÇÀÌ eBay¿¡ µî·ÏµÇ´Â ¼À
1996³âºÎÅÍ °è¼Ó ÈæÀÚ¸¦ ±â·Ï Áß
¹Ì±¹ °æ¸Å½ÃÀåÀÇ 70%¸¦ Á¡À¯
ÀÏÀÚ¸® âÃâ¿¡ ±â¿©
- ¹Ì±¹ ³» 43¸¸ ¸íÀÌ eBayÀÇ ÆǸš¦(»ý·«)
01 :: Internet Business Model Online marketplace
02 :: Trust, Safety, and Privacy°Á¶
03 :: ´Ù¾çÇÑ Categories
04 :: Community È°¼ºÈ
05 :: »óÇ° ¸Å¸Å ¹æ½Ä
06 :: ½ÃÀå µ¶Á¡ µ¶º¸Àû À§Ä¡
07 :: È®½ÇÇÑ ¼öÀ͸ðµ¨
|
±Ý¾×À» ºÎ¸¥´Ù.
°¡Àå ³ôÀº °¡°ÝÀ» ºÎ¸£´Â »ç¶÷¿¡°Ô ³«ÂûµÈ´Ù.
- ÇöÀç ÃÖ°í°¡¸¦ °ø°³ÇÏÁö ¾Ê´Â´Ù.
- ÆǸÅÀÚ°¡ Á¦½ÃÇÑ Áï½Ã ±¸ÀÔ°¡·Îµµ ±¸ÀÔ °¡´ÉÇÏ´Ù.
- ¸¶°¨ 1ºÐÀüÀÇ ´«Ä¡¿Í ½ºÇǵ尡 °ü°Ç!
Case study : eBay
Features of eBay
06 :: ½ÃÀå µ¶Á¡ µ¶º¸Àû À§Ä¡
¹Ì±¹ ¿Â¶óÀÎ °æ¸Å½ÃÀåÀÇ 70%ÀÌ»óÀ» Á¡À¯
Network Effect
winner takes all
ÈĹ߾÷üµéÀÇ °æÀïÀÌ Èûµë
Case study : eBay
Features of eBay
07 :: È®½ÇÇÑ ¼öÀ͸ðµ¨
ÆǸŸ¦ À§ÇÑ ¹°Ç°µî·Ïºñ
°Å·¡ ¼º»ç½Ã Áß°³·á
Æ÷Å» »çÀÌƮó·³ ±¤°í¼öÀÍ¿¡¸¸ ÀÇÁ¸ÇÏÁö ¾Ê´Â´Ù!
Case study : eBay
eBay.com vs Auction.co.kr
1998³â ¼³¸³µÈ Çѱ¹ ÃÖ´ëÀÇ ÀÎÅÍ³Ý °æ¸Å»çÀÌÆ®
eBay¿Í °°Àº ¹æ½ÄÀ¸·Î ¿î¿µ.
2001³â eBay°¡ ´ëÁÖÁÖ°¡ µÇ¾úÀ½
¡°Auction = eBay Korea ¡±
Case study : eBay
eBay.com vs Auction.co.kr
ÀûÀÚ¸¦ ³»°í ÀÖ´Â
°æ¸Å¶ó´Â Á¡¿¡¼´Â eBay¿Í ºñ½ÁÇÏÁö¸¸,Æȸ®°í ÀÖ´Â ¹°°Ç¿¡¼´Â ¾à°£ÀÇ Â÷À̸¦ º¸ÀδÙ.
Áß¼Ò±â¾÷°ú °øµ¿±¸¸Å°¡ ÁÖÃàÀ» ÀÌ·ç°í ÀÖÀ½.
Cultural Gap
- ¹Ì±¹½Ä ¹®ÈÀÎ Garage SaleÀº Çѱ¹¿¡ Àͼ÷Ä¡ ¾Ê´Ù.
- ´ÜÁö ÇØ¿Ü¿¡¼ ¶ß°í ÀÖ´Â ºñÁî´Ï½º ¸ðµ¨À»
¸ð¹æÇÑ´Ù°í Çؼ ¼º°øÀ¸·Î À̾îÁöÁö´Â ¾ÊÀ½
- eBay Japan
!
Case study : eBay
Case study questions
¡°Case study questions.¡±
01 :: What is eBay¡¯s business model and business strategy How successful has it been What are the problems that eBay is currently facing
02 :: How is eBay trying to solve these probl