Membership Wholesale Club
ȸ¿øÁ¦ â°íÇü Ŭ·´
Table of Contents
01. Intro
02. ȸ¿øÁ¦ â°íÇü Ŭ·´ (Membership Wholesale Club) Á¤ÀÇ
03. ÄÚ½ºÆ®ÄÚ ÁÖ¿ä ¿¬Çõ
04. ÄÚ½ºÆ®ÄÚ °æ¿µ ¹æħ (VISION)
05. ÄÚ½ºÆ®ÄÚ °æÀï ¿ìÀ§ (ÄÚ½ºÆ®ÄÚ°¡ ±¹³»¿¡¼ ½ÇÆÐÇÏÁö ¾Ê¾Ò´ø ÀÌÀ¯)
06. ÄÚ½ºÆ®ÄÚ SWOT ºÐ¼®
02. ȸ¿øÁ¦ â°íÇü Ŭ·´ (Membership Wholesale Club)ÀÇ Á¤ÀÇ
â°í ÇüÅÂÀÇ Á¡Æ÷
ȸ¿øÁ¦
¹Ú½º / ¹À½ ´ÜÀ§ ÆǸÅ
03. ÄÚ½ºÆ®ÄÚ ÁÖ¿ä ¿¬Çõ
1976 ÇÁ¶óÀ̽º Ŭ·´ »ç¾÷ ½ÃÀÛ ( ¹Ì±¹ »÷µð¿¡°í )
1983 ÄÚ½ºÆ®ÄÚ Ã¹ ¸ÅÀå °³Á¡ ( ¹Ì±¹ ½Ã¾ÖƲ )
1993 ÇÁ¶óÀ̽º Ŭ·´ / ÄÚ½ºÆ®ÄÚ ÇÕº´
1994 Çѱ¹ ù ¸ÅÀå °³Á¡ ( ¼¿ï ¾çÆòµ¿ )
2xxx Çѱ¹ 7°³Á¡
567
04. ÄÚ½ºÆ®ÄÚ °æ¿µ ¹æħ (VISION)
6
SIX RIGHT
ÃÖÀûÀÇ 6°¡Áö
1. ÃÖÀûÀÇ °¡°Ý RIGHT PRICE
2. ÀûÀýÇÑ »óÇ°±âȹ RIGHT MERCHANDISE
3. ÀûÀýÇÑ ½Ã°£ RIGHT TIME
4. ÀûÀýÇÑ Àå¼Ò RIGHT PLACE
5. ÀûÀýÇÑ Ç°Áú RIGHT QUALITY
6. ÀûÀýÇÑ ¸ÅÀå»óÅ RIGHT CONDITION
04. ÄÚ½ºÆ®ÄÚ °æ¿µ ¹æħ (VISION)
ºñÁö´Ï½º ȸ¿ø±Ç
( µî·Ï¹ýÀÎ, °³Àλç¾÷ÀÚ )
°ñµå½ºÅ¸ ȸ¿ø±Ç
( ÀÏ¹Ý È¸¿ø )
ÄÚ½ºÆ®ÄÚ-»ï¼º¡¦(»ý·«)
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´ëÇü¸¶Æ®º¸´Ù ¾Õ¼± Àú°¡°Ý Á¤Ã¥
À¯ÀÏÇÑ È¸¿øÁ¦
¾çÁúÀÇ ¼öÀÔ ºê·£µå »óÇ° µî
06. ÄÚ½ºÆ®ÄÚ SWOT ºÐ¼®
Weaknesses ¾àÁ¡
ÀûÀº Á¡Æ÷ ¼ö ¹× ÇÑÁ¤µÈ Ç°¸ñ
µµ¸Å Ŭ·´ÀÇ À̹ÌÁö
ȸ¿øÁ¦ÀÇ ÇѰ輺
ºÎÁ·ÇÑ °¢Á¾ ½Ã¼³°ú ÆíÀǼº
´ë·®Æ÷ÀåÆǸÅ
ÇÑÁ¤µÈ °áÁ¦¹æ¹ý
Opportunities ±âȸ
±¹³» À¯ÀÏÀÇ ¿Ü±¹°è µµ¸Å Ŭ·´
°ø°ÝÀû °æ¿µÀü·« ¼ö¸³
Á¡Æ÷ ¼ö È®Àå
¼ÒºñÀÚ Æ®·£µå º¯È
Threats À§Çù
±¹³» ´ëÇü¸¶Æ®ÀÇ °ø°ÝÀû ¸¶ÄÉÆÃ
Á¡Æ÷ È®º¸ÀÇ ¾î·Á¿ò
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