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01.
02.
03.
About HYUNDAI
Strategy
Sustainability
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01.
02.
03.
CEO & History
Profile of Hyundai
Market share & Globalization
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01. CEO
Chung Ju-yung
Chung mong-koo
Chung mong-joon
: Father
Founder of Hyundai group
: Second son
Chairman and CEO of Hyundai Motor Company
: Sixth son
Politician, Honorary president of KFA
(Korea Football Association)
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01. CEO
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02. HISTORY
1967 Hyundai Motor Company founded
1968 Mass production of ¡®Cortina¡¯
1976 Launch of Korea¡¯s first automobile ¡®Pony¡¯
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02. HISTORY
2005 Enter 100 Best Global Brands
2009 Main sponsor of U.S. Super Bowl
2xxx Official sponsor of South African World Cup
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04. Manufacturing
05. Research & Development Centers
06. Quality & Services
|
ization & Inventory Trend
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01. Product Competitiveness
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01. Product Competitiveness
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02. Quality Enhancement
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02. Utilization & Inventory Trend
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01.
02.
03.
Vertical Integration
Platform Integration
Part Commonization
Global Sourcing
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Vertical Integration
Hyundai Capital
Hyundai Card
Installment/Credit
Hyundai / KIA Motors
Complete Car
MOBIS, KEFICO, WIA, POWERTECH
Parts
HYUNDAI STEEL
HYSCO, BNG STEEL
Steel
GLOVIS
Logistics
AMCO
Construction
01.
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Vertical Integration
01.
Positive Effects
Increased Stability and Predictability
Diversification of Portfolio
Cost reduction
Negative Effects
Cost Increase
Less flexibility
Inefficiency
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Platform Integration
Part Commonization
02.
Using common platform and parts across segments to realize economies of scale & development cost saving
LC Platform
KIA
PRIDE
HYUNDAI
Accent
KIA
SO