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_SLIDE_1_
New trends in Silver marketing
_SLIDE_2_
Contents
①
②
③
④
⑤
Silver marketing & Statistical evidence
The failure case of Silver marketing
Perception of silver marketing
Current case of silver marketing
Conclusion- Proposition in industry
_SLIDE_3_
Silver Marketing & Statistical evidence
_SLIDE_4_
Silver Marketing
Source: LG Economy Research, 2xxx
_SLIDE_5_
Silver Marketing
Source: LG Economy Research, 2xxx
2xxx-April Trend in Marketing Team.7
_SLIDE_6_
Silver marketing means all marketing activities of selling or providing services objecting to the aged (approximately above 50 years)
Silver Marketing
Where silver market is, there is silver market
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memor…(생략)
61.7
2. Food
|
mer Studies, 2009
Age
Purchase Intent
(Durables)
Purchase Intent
(Leisure)
Purchase Intent
(Culture)
20s
61.7
106.7
108.1
30s
54.3
83.3
99.0
40s
47.9
66.2
99.5
50s
56.1
81.5
108.3
Over 60s
67.9
88.6
110.4
Source: Sejong Center for Mature Consumer Studies, 2009
2xxx-April Trend in Marketing Team.7
_SLIDE_9_
The ongoing Silver Marketing
2xxx-April Trend in Marketing Team.7
_SLIDE_10_
Failure Case in Silver Marketing in Korea
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Insufficient perception about silver generation
1. magazine
2xxx-April Trend in Marketing Team.7
Lack of presell
From 2006 to 2007
_SLIDE_12_
Insufficient perception about silver generation
2. Food
2xxx-April Trend in Marketing Team.7
_SLIDE_13_
Stereotype about silver generation
1. Hospital
2xxx-April Trend in Marketing Team.7
good place to establish treatment facilities
far from their children’s home
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Stereotyp
마케팅,트렌드,실버마케팅,마케팅,브랜드,브랜드마케팅~.pptx
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