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A Study of Measuring Service Customer`s
Qualitative Quality Cost and Its Influence to Value Perception
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ABSTRACT
Customer value is the object of customers` economic priority decision making among variable alternatives By this research, we did empirical research which has been dealt with negligently in conceptual research.
First, at service encounter, the difference of customer satisfaction according to behavior pattern is not significant. That is to say, customer behavior is independent with customer satisfaction. But, Customer satisfaction is dependent with service class.
Second, effort level of behavior is significantly different with behavior pattern. This show that the difference between active relation-building effort and escaping effort from service encounter is distinct.
Third, The custom¡¦(»ý·«)
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