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Select
a research topic
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The relationship between the naming of “counseling center” and the cognition of
Sogang university students
교내상담소
Counseling center
쉼표
Comma
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Purpose
of
the research
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What to know
If we change the name of “교내 상담소” as
English word “counseling center”,
indirect expression “쉼표”,
and English word of it “comma”,
How the perception about “교내 상담소” will change
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Why
By positive naming, it would be possible to change the negative attitude toward counseling centers and to revitalize the use of the facilities.
In addition, considering the dishonorable situation of Korea being ranked No.1 in suicide rate,
revitalizing the use of counseling centers will ultimately help to decrease such rate and also will contribute to make
“…(생략)
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eory
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Framing Effect
Framing effects refer to behavioral or attitudinal outcomes that are due to how a given piece of information is being framed in public discourse.
Framing effect is an example of cognitive bias, in which people react differently to a particular choice depending on whether it is presented as a loss or as a gain.
By using the theory of framing effect,
let’s change the naming of counseling center!
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Theory about difference between Korean and English terms
English
Linguistic ability representing the high-class culture of the ruling class
Culture resource among the resources that make mechanism of reproducing the class
In Korea, English is “ability” itself, “the icon of assuring success”, and “the standard of universal academic index.
`문화자본론의 관점에서 본 영어의 한국적 의미와 구조`, 문화와사회 제 10권(2xxx), p.207~252, 최샛별.최유정
Assuming that Korean people have positive images about English,
let’s research about the difference of perception about
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