Korean Air,대한항공 겨영전략사례,대한항공 항공산업,내부환경의 이해,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

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Korean Air
내부환경의 이해
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Contents
Intro- Company Characteristic
Market Performance
Profit Analysis
Value Chain Analysis
Core Competency
Appendix
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1.Intro- Company Characteristic

High
Low
Relative Market Share (RMS)
Low
High
Relative
Market
Growth
International
Passenger(50.7%)
0.75
6.1%4.8%
2
4
0
Cargo(33.1%)
Aerospace
Catering
Star
Questionmark
CashCow
Dog
Domestic
Passenger
Source: 1. IATA (2xxx); 2. Ministry of Land(2xxx)
3. Korea Institute for Industrial Economics & Trade
4. Korean Air Sustainability Report(2xxx)
대한항공 사업영역
여객 사업부
화물 사업부
항공우주 사업부
호텔 등
대한항공
대한항공 BCG Matrix 분석
대한항공의 사업…(생략)

2.Market Performance Analysis

3.Profitability Analysis - 여객

34.64%