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CGV in vietnam
Start
What will be discussed in this PT
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Contents
Introduction to Marketing
1. Executive Summary
2. Company Description
3. Strategic Focus and Plan
4. Situation Analysis
5. Marketing Program
6. Evaluation and Control
Mission, Goal
Generic Strategy
Growth Vector
BGC
SWOT
Competitors
Environments
4P
STP
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Introduction to Marketing
43 theaters and 722 screens in Korea market.
Great boom in Korea films for many years
The public changes their view on film industry
- CJ CGV has gained the most market share in Korea and has raised brand awareness
- With the powerful influence in domestic market,
- CJ CGV has broadened their influences to overseas
- CJ CGV has found new market and Vietnam can be one of example
1. Executiv…(생략)
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Only One Strategy
Through “Only One Strategy” they provide services which are not existed in other
film company and they could grow their brand value continuously.
3. Strategic Focus and Plan
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Introduction to Marketing
3-2. Growth Vector
3. Strategic Focus and Plan
`The Product/Market Expansion Grid`
Product Development
- Breaking the stereotype of the early theaters,
- CJ CGV has developed the new concept: “Multiplex”
With the new product “Multiplex”
CJ CGV sweeps all film industries in Korea market
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Introduction to Marketing
3-2. Growth Vector
3. Strategic Focus and Plan
`The Product/Market Expansion Grid`
Market Development
- With the existing products like unique technique in theater structuring
and differentiated services, CJ CGV has developed the new market place
- Vietnam market :
there is shortage of 3D or 4D theaters
the existing film industry in Vietnam is somehow worn out “
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Introduction to M
CGV in Vietnam.pptx
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