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Profile
Industry
Analysis
Q & A
Question, Answer
HYUNDAI
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Strategy
Marketing Plan
Market
STP, Marketing MIX
Competitor
TOYOTA
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COMPANY iNTRODUCTION
In terms of
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Motivation
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Industry Analysis
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2004
2005
2006
2007
2008
65046000
67512000
70518497
73999013
71486000
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GROWTH RATE
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Industry Analysis
GROWTH RATE
`Âü°íÀÚ·á : 2006 Çѱ¹ÀÚµ¿Â÷°ø¾÷Çùȸ(KAMA)`
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COMPETITOR
Industry Analysis
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THREAT of NEW COMPETITOR
Industry Analysis
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ȸ»ç¸í
2006
2007
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1
TOYOTA
5,119,631
4,596,737
9,716,368
5,085,601
3,962,486
9,048,087
2
GM GROUP
3,900,317
5,714,577
9,614,894
4,047,674
4,930,788
8,978,462
3
FORD
3,685,483
4,144,328
7,829,811
3,886,097
3,796,250
7,682,347
4
VW GROUP
2,240,435
3,888,147
6,128,582
2,037,807
3,646,796
5,684,603
5
RENAULT-NISSAN GROUP
2,187,xxx
3,913,421
6,100,438
2,350,114
3,372,424
5,722,538
6
HYUNDAI-KIA GROUP
2,825,441
1,486,150
4,311,591
2,768,557
1,255,860
4,024,417
7
HONDA
1,331,844
2,579,969
3,911,813
1,