1.¼ö¿ä¿¹ÃøÀÇ ÀÇÀÇ, 1-1 ¼ö¿ä¿¹ÃøÀÇ ¸ñÀû ¹× Ư¼º, 1-2 ¿¹Ãø±â¹ýÀÇ Á¾·ù, 1-3 ¿¹ÃøÀÇ ´Ü°è, , 2. ÁúÀû ¿¹Ãø±â¹ý, 2-1. ½ÃÀåÁ¶»ç¹ý(market research), 2-2. À§¿øȸ¹ý(panel consensus), 2-3. ÆǸſø ÀÇ°ßÁ¾ÇÕ¹ý(sales force composites), 2-4. ÀÚ·áÀ¯Ãß¹ý(historical analogy), 2-5. µ¨ÆÄÀÌ ±â¹ý(Delphi method), , 3. ½Ã°è¿ ºÐ¼®, 3-1 Àü±â¼ö¿ä¹ý(last period demand method), 3-2 À̵¿Æò±Õ¹ý (Moving Average Method), 3-3 Áö¼öÆòÈ°¹ý(Exponential smoothing method), 3-4 Ãß¼¼Á¶Á¤ Áö¼öÆòÈ°¹ý, 3-5 ½Ã°è¿ ºÐÇعý(decomposition of time series), , 4. Àΰú¸ðÇü, 4-1 ´Ü¼ø¼±Çüȸ±ÍºÐ¼®, 4-2 »ó°ü°ü°è ¹× ÃßÁ¤ÀÇ Ç¥ÁØ¿ÀÂ÷, , , , FileSize : 32K
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