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The present condition & Future prospects of Franchise in Korea / The present condition & Future prospects of Franchise in Korea `Introduction` (1) What is Franchise The Franchise system is a form that headquarters control markets tightly by contract of franchises. Franchise is getting effect of management such as enterprise under direct management by d¡¦ |
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Prospecting for Pay Dirt¿¡ ´ëÇÑ ±ÛÀÔ´Ï´Ù. CHARTER3Prospectingf / 3. ½ÅüÀûÀÌ°í Á¤½ÅÀûÀÎ ¿å±¸°¡ ÁÖ´Â Áß¿äÇÔÀ» ¾Ë¾Æ¶ó. - ¾î¶² ¹æ¹ýÀÌ »ç¿ëµÇ´õ¶óµµ »ý°¢Àº ´ÜÁö ½ÇÇàµÇ´Â Áß¿äÇÑ ¿å±¸¿Í ¼ÒºñÀÚ ¸¸Á·µµ »çÀ̸¦ ã´Â °ÍÀÌ ¾Æ´Ï´Ù. 4. Çõ½ÅÀº °í°´ ¿å±¸ ³»ºÎ¿¡ Á¤ÇØÁø ¸í´ÜÀÇ ¼øÀ§ º¯È¿¡ Áß¿äÀÇ ¸í·É°ü°è¸¦ ¸¸µç´Ù. ¸ðµç Á¦Ç° ȤÀº ¹üÁÖ¸¦ À§ÇÑ ºê·£µå Æ÷Áö¼Å´× âÁ¶¸¦ ÇϵçÁö, Ȥ¡¦ |
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ÇÁ·Î½ºÆåÆ® ÀÌ·Ð(Prospect Theory)°ú ½ÇÁ¦ ¸¶ÄÉÆà »óȲ¿¡ Àû¿ë½ÃŲ »ç·Ê¿¡ ´ëÇØ Á¶»çÇÑ ÀÚ·áÀÔ´Ï´Ù. ÇÁ·Î½ºÆåÆ®ÀÌ·Ð / . / (3) ¸¶ÄÉÆà »óȲ¿¡¼ÀÇ ÇÁ·Î½ºÆåÆ® ÀÌ·Ð - ÇÁ·Î½ºÆåÆ® ÀÌ·ÐÀº ¸¶ÄÉÆûóȲ¿¡¼µµ ½±°Ô ¿¹·Î µé ¼ö ÀÖ´Ù. ¼ÒºñÀÚµéÀº °°Àº ³»¿ë(Copy, Pop±¤°í)ÀÇ ¼³µæÀûÀÎ ¸Þ½ÃÁö¿¡ ³ëÃâµÇ¾ú´Ù°í ÇÏ´õ¶óµµ ±¸¸ÅÀÇ Á¤º¸(ÆǸÅÁ¤º¸)¿¡ ÀÇÇØ ¾î¶»°Ô Framing µÇ´Â°¡¿¡ µû¶ó ´Ù¸£°Ô Áö°¢¡¦ |
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¥°. ÇൿÀû ÀÇ»ç°áÁ¤·ÐÀÇ °³¿ä ÇൿÀû ÀÇ»ç°áÁ¤·ÐÀº Àΰ£ÀÇ ÀÇ»ç°áÁ¤ °úÁ¤¿¡¼ ÀüÅëÀûÀÎ °æÁ¦ÇÐ ÀÌ·ÐÀÌ ¼³¸íÇÏÁö ¸øÇÏ´Â ºñÇÕ¸®ÀûÀÎ Çൿ°ú ½É¸®Àû ¿ä.. / ¥°. ÇൿÀû ÀÇ»ç°áÁ¤·ÐÀÇ °³¿ä ¥±. ´ëÇ¥Àû ÀÌ·Ð ¥². ´ëÇ¥ ÇÐÀÚ ¥³. Prospect Theory, mental accounting ¥´. Âü°í ¹®Çå / ¥°. ÇൿÀû ÀÇ»ç°áÁ¤·ÐÀÇ °³¿ä ÇൿÀû ÀÇ»ç°áÁ¤·ÐÀº Àΰ£ÀÇ ÀÇ»ç°áÁ¤ °úÁ¤¿¡¼ ÀüÅëÀûÀÎ °æÁ¦ÇÐ ÀÌ¡¦ |
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Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö·Î ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»óÀ» °¢°¢ ÇÑ °¡Áö¾¿ ¼¼úÇ϶ó. / Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö·Î ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»óÀ» °¢°¢ ÇÑ °¡Áö¾¿ ¼¼úÇ϶ó. 1. ¼·Ð¡¦ |
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Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö·Î ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»óÀ» °¢°¢ ÇÑ °¡Áö¾¿ ¼¼úÇϽÿÀ / ¥°. ¼·Ð ¥±. º»·Ð 1. Àü¸ÁÀ̷п¡ ´ëÇÑ ¼³¸í 2. È®·ü°¡ÁßÇÔ¼ö¿¡ ´ëÇÑ ¼³¸í 3. Ãß°¡ ¿¹½Ã ¥². °á·Ð / ¥°. ¼·Ð ÀÌ ·¹Æ÷Æ®´Â Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö¿¡ ´ëÇÑ ÀÌÇظ¦ ¸ñÀûÀ¸·Î ÇÑ´Ù. ÀÌ µÎ ÀÌ¡¦ |
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(1) Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú.. / (1) Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö·Î ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»óÀ» °¢°¢ ÇÑ °¡Áö¾¿ ¼¼úÇϽÿÀ ¼·Ð º» °úÁ¦¿¡¼´Â Àü¸ÁÀÌ·Ð(prospect theory)°ú È®·ü°¡ÁßÇÔ¡¦ |
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1.¼·Ð ´Ù´Ï¿¤ Ä«³×¸¸(Daniel Kahneman)°ú ±×ÀÇ ¿¬±¸ ÆÄÆ®³ÊÀÎ ¾Æ¸ð½º Æ®¹ö½ºÅ°(Amos Tversky)´Â Àΰ£ÀÇ ÀÇ»ç°áÁ¤ °úÁ¤À» .. / 1.¼·Ð 2.º»·Ð 1) »ç·Ê¿¡ Àü¸ÁÀÌ·Ð Àû¿ë 2) ½Ç»ýÈ°¿¡¼ÀÇ È°¿ë¾È 3.°á·Ð / 1.¼·Ð ´Ù´Ï¿¤ Ä«³×¸¸(Daniel Kahneman)°ú ±×ÀÇ ¿¬±¸ ÆÄÆ®³ÊÀÎ ¾Æ¸ð½º Æ®¹ö½ºÅ°(Amos Tversky)´Â Àΰ£ÀÇ ÀÇ»ç°áÁ¤ °úÁ¤À» ÀÌÇØÇÏ´Â µ¥ ÀÖ¾î Áß¿äÇÑ ÀÌ·ÐÀÎ Àü¸ÁÀÌ·Ð(prospe¡¦ |
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(1) Àü¸ÁÀÌ·Ð(prospect theory) (2) Àü¸ÁÀÌ·Ð(prospect theory)À» ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»ó 2) È®·ü°¡ÁßÇÔ¼ö(pr.. / (1) Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö·Î ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»óÀ» °¢°¢ ÇÑ °¡Áö¾¿ ¼¼úÇ϶ó. (15Á¡) ¸ñÂ÷ 1. Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¡¦ |
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1. Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú .. / 1. Àü¸ÁÀÌ·Ð(prospect theory) ¹× È®·ü°¡ÁßÇÔ¼ö(probability)¿¡ ´ëÇÏ¿© ¼³¸íÇÏ°í, ¼ö¾÷½Ã°£¿¡ ´Ù·é ¿¹½Ã ÀÌ¿Ü¿¡ Àü¸ÁÀ̷аú È®·ü°¡ÁßÇÔ¼ö·Î ¼³¸íÇÒ ¼ö ÀÖ´Â Çö»óÀ» °¢°¢ ÇÑ °¡Áö¾¿ ¼¼úÇ϶ó. (15Á¡) 1) Àü¸ÁÀÌ·Ð 2) Àü¸ÁÀÌ·ÐÀÇ 4°¡Áö ¿¹½Ã(¼ö¾÷ ½Ã°£ ¿¹½Ã¡¦ |
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