Overseas Expansion of Water Purifier Rental Business Focusing on Indonesia, outline 토대로 중요한 부분을 영어로 요약

Ⅰ. Introduction

The overseas expansion of the water purifier rental business represents a significant opportunity for companies looking to grow in emerging markets, particularly in Southeast Asia. Indonesia, with its vast population and increasing urbanization, presents a unique environment for such business ventures. The country faces considerable challenges regarding clean drinking water access. Many regions still rely on traditional and often unsafe water sources, which can lead to serious health issues. As awareness of water quality issues rises among consumers, there is a growing demand for reliable and affordable water purification solutions. The rental model specifically addresses issues of upfront costs, making it easier for families and small businesses to access clean water without the burden of purchasing expensive equipment outright. In Indonesia, the lifestyle and purchasing behavior of consumers are evolving. The younger generation, particularly in urban areas, is mo …(생략)