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1. Philips Background

1) Technological Competence and Geographic Expansion

2. Philips Organizational Development

3. Philips Attempts at Reorganization

1) Van Reimsdijk and the Yellow Booklet

2) Rodenberg and Dekker ¡°Tilting the Matrix¡±

3) Van der Klugt¡¯s Radical Restructuring

4) Timmer¡¯s ¡°Operation Centurion¡±

5) Boonstra¡¯s Reorganization

6) Kleisterlee¡¯s Refocusing

4. Matsushita Background

1) The Organization¡¯s Foundation Divisional Structure

5. Matsushita Internationalization

1) Expanding Through Color TV

2) Building Global Leadership Through VCRs

3) Changing Systems and Controls

4) Headquarters-Subsidiary Relations

5) Yamashita¡¯s ¡°Operation Localization¡±

6) Tanii¡¯s Integration and Expansion

7) Morishita¡¯s Challenge and Response

8) Nakamura¡¯s Transformation

9) Ohtsubo¡¯s Inheritance

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1. Philips Background

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Á¦´ë·Î   ¹ø¿ªÇÑ   Philips   versus   Matsushita   The   Competitive   Battle   Continues   Çʸ³½º   vs   ¸¶¾²½ÃŸ   Çѱ۹ø¿ªº»   HBS   910   410  


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