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1. Á¦ 1 ¹®, What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business Can the weaknesses be overcome by the strengths of the business

2. Á¦ 2 ¹®, Using the total product view, describe the ¡°hot and spicy chocolate truffle¡± offered by Cowgirl Chocolates. Based on this product view, do you think this product will be readily accepted by consumers Why or why not

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1. Á¦ 1 ¹®, What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business Can the weaknesses be overcome by the strengths of the business

Cowgirl Chocolates´Â À¯´ÏÅ©ÇÑ ÇÁ¸®¹Ì¾ö ÃÊÄݸ´À» Àü¹®À¸·Î ÇÏ´Â ¼Ò±Ô¸ð »ç¾÷ü·Î, ¿©·¯ °¡Áö °­Á¡°ú ¾àÁ¡À» °¡Áö°í ÀÖ´Ù. ¸ÕÀú ÀÌ È¸»çÀÇ ÁÖµÈ °­Á¡ Áß Çϳª´Â Á¦Ç°ÀÇ µ¶Ã¢¼ºÀÌ´Ù. Cowgirl Chocolates´Â ÀüÅëÀûÀÎ ÃÊÄݸ´ Á¦Ç°À» °í¼öÇÏ´Â ´ë½Å, ½ºÆÄÀ̽ÃÇÑ ¸À°ú ´Ù¾çÇÑ Çâ½Å·á¸¦ °áÇÕÇÏ¿© Â÷º°È­µÈ Á¦Ç°À» Á¦°øÇÑ´Ù. ÀÌ·Î ÀÎÇØ ¼ÒºñÀÚµéÀº ÀϹÝÀûÀÎ ÃÊÄݸ´¿¡ ºñÇØ »õ·Î¿î °æÇèÀ» ÇÒ ¼ö ÀÖÀ¸¸ç, ÀÌ·¯ÇÑ µ¶Ã¢¼ºÀº °í°´µéÀÇ °ü½ÉÀ» ²ø°í °íÁ¤ °í°´ÃþÀ» Çü¼ºÇÏ´Â µ¥ Å« ¿ªÇÒÀ» ÇÑ´Ù. °Ô´Ù°¡, À̵éÀº ¼Õ¼ö ¸¸µç ¼öÁ¦ ÃÊÄݸ´À̶ó´Â Á¡¿¡¼­ °í±Þ½º·¯¿î À̹ÌÁö¿Í ÇÔ²² °³ÀÎÀûÀÎ Á¢ÃËÀ» Á¦°øÇÏ¿© °í°´µé°úÀÇ °ü°è¸¦ °­È­ÇÑ´Ù. ¶ÇÇÑ Cowgirl Chocolates´Â °­·ÂÇÑ ºê·£µå ¾ÆÀ̵§Æ¼Æ¼¸¦ °¡Áö°í ÀÖ´Ù. ºê·£µå À̸§°ú ·Î°í´Â ¿©¼º¼º°ú °­ÀÎÇÔÀ» Àß °áÇÕÇÏ¿© ÁÖ¸ñÀ» ¹ÞÀº ¹Ù ÀÖ´Ù. À̸¦ ÅëÇØ ¼ÒºñÀÚµéÀº ÀÌ ºê·£µå¸¦ Æí¾ÈÇÏ°Ô ´À³¢°í, ÀڽŸ¸ÀÇ À̾߱⸦ °®°í Áñ±æ ¼ö ¡¦(»ý·«)


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