APPLE
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4P,SWOT,STP
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CONTENTS
1. APPLE ¾ÖÇà ±â¾÷°³¿ä
2. ¾ÖÇÃÀÇ ¸¶ÄÉÆà ¸ñÇ¥
3. ¾ÖÇà SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. ¾ÖÇà STP ºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. ¾ÖÇà ¸¶ÄÉÆà 4PÀü·« ºÐ¼®
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ¾ÖÇÃÀÇ ¼º°ø¿¡ ´ëÇÑ ³ªÀÇÀÇ°ß Á¤¸®
1. APPLE ¾ÖÇà ±â¾÷°³¿ä
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