_SLIDE_1_
»ç¾÷°èȹ¼
Àç´É±âºÎ »çÀÌÆ® â¾÷
_SLIDE_2_
1. »ç¾÷¾ÆÀÌÅÛ ¼Ò°³
2. »ç¾÷ Çٽɳ»¿ë
3. »ç¾÷¸ñÇ¥
4. ¼öÀͱ¸Á¶
5. ¼ºñ½ºÀýÂ÷ ¹× ü°è¼Ò°³
(1) ¼ºñ½ºÀýÂ÷
(2) ¼ºñ½ºÃ¼°è
6. »ç¾÷ SWOTºÐ¼®
(1) °Á¡ (Strength)
(2) ¾àÁ¡ (Weakness)
(3) ±âȸ (Opportunity)
(4) À§Çù (Threat)
7. ÀÔÁö¼±Á¤
8. ÀÎÀûÀÚ¿ø°ü¸®
(1) Àη±¸¼º ¹× ¿ªÇÒ
(2) ä¿ë¹æ½Ä
(3) Á÷¿ø±³À°
9. °áÁ¦½Ã½ºÅÛ ¼Ò°³
10. ¸¶ÄÉÆà 4PÀü·« ¼ö¸³
(1) Product (Á¦Ç°Àü·« ¼ö¸³)
(2) Price (°¡°ÝÀü·«¼ö¸³)
(3) Place (À¯ÅëÀü·«¼ö¸³)
(4) Promotion (ÇÁ·Î¸ð¼ÇÀü·« ¼ö¸³)
11. È«º¸ ¹× °í°´À¯Ä¡¹æ¾È
(1) SNS È°¿ë±¤°í
(2) Æ÷ÅлçÀÌÆ® ±¤°í
(3) ´ëÇлý ´ë»ó È«º¸Àü·«
(4) Æ÷Áö¼Å´×Àü·«
(5) ¾îÇø®ÄÉÀÌ¼Ç È°
|