킨더 마케팅,킨터 초콜릿시장,킨더 성공전략,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

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Group 7 Final Presentation
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Contents
Company Introduction
Challenge
Analysis in Korean market
Analyzing questionnaire
Suggestion
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1. Company Introduction

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Kinder Chocolate is a confectionary brand of
Italian multinational company Ferrero SpA
Its name ‘kinder’ means ‘children’ in German
1967 Kinder’s first launch
1991 Kinder Bueno
2001 Kinder Joy

2012 Kinder, in Korea

1. Company Introduction
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Kinder has 5