미국대학 Lyft의 사업 개요 및 분석 발표자료 Columbia Univ Analytics Strategy for Lyft Presentation

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Introduction of Lyft
Company Type and Business
TNC (Transportation Network Company) / Ride-sharing

Competitors
Major competitor in the US and Canada- Uber
Non-major competitors - multiple small companies such as Via, Juno, and Carma

Valuation
11.5 billion as of December 2xxx (little more than a tenth of the size of Uber)

Market Share
35% in the US as of May 2xxx (Lyft just entered Canadian market at end of 2xxx)

Strategy Branding: Lyft constantly makes significant