IKEA
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1. IKEA ÀÌÄÉ¾Æ ±â¾÷¼Ò°³
2. ÀÌÄÉ¾Æ IKEA ¼º°ø¿äÀÎ
3. ÀÌÄÉ¾Æ °æÀï¿ìÀ§¿Í Çٽɿª·®
4. ÀÌÄÉ¾Æ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ÀÌÄÉ¾Æ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. ÀÌÄÉ¾Æ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
1. IKEA ÀÌÄÉ¾Æ ±â¾÷¼Ò°³
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