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CGV
¸¶ÄÉÆà ºÐ¼®
Marketing
Management
Presentation
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1. CGV ±â¾÷ºÐ¼®
(1) ±â¾÷¼Ò°³
(2) °æ¿µÃ¶ÇÐ
2. CGV ¼º°øÀü·«
3. ¿µÈ°ü ½ÃÀå»óȲºÐ¼®
4. CGV SWOTºÐ¼®°ú Àü·«Á¦¾ð
(1) SWOTºÐ¼®
- Strength
- Weakness
- Opportunity
- Threat
(2) SWOTÀü·«
-SOÀü·«
-WOÀü·«
-STÀü·«
-WTÀü·«
5. CGV STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. CGV ¸¶ÄÉÆà 7PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) Process
(6) People
(7) Physical Evidence
7. ¹Ì·¡°úÁ¦ ¿¬±¸
8. ¼³¹®Á¶»ç °á°ú¿¬±¸
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1. CGV ±â¾÷ºÐ¼®
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CGV´Â 1998³â ±¹³» ÃÖÃÊÀÇ ¸ÖƼÇ÷º½º ±ØÀåÀÎ CGV°º¯À» ÇʵηΠÇöÀç CJ CGV´Â 7°³±¹¿¡¼ 445°³ ±ØÀå(½ºÅ©¸° ¼ö 3,348°³)À» º¸À¯ÇÏ°íÀÖ¡¦(»ý·«)
(1) ±â¾÷¼Ò°³
(2) °æ¿µÃ¶ÇÐ
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