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1. ¾Æ¿ô¹é ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) ±â¾÷Á¤½Å
2. ¾Æ¿ô¹é ±â¾÷Çٽɿª·®
3. ¾Æ¿ô¹é SWOTºÐ¼®¹× Àü·«
4. ¾Æ¿ô¹é STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. ¾Æ¿ô¹é ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ±×¿Ü ¸¶ÄÉÆÃÀü·«
(1) Â÷º°È¸¶ÄÉÆÃ
(2) ³»ºÎ¸¶ÄÉÆÃ
(3) Ç®»Ñ¸®¸¶ÄÉÆÃ
(4) ¼ºñ½º¸¶ÄÉÆÃ
(5) °¨°¢¸¶ÄÉÆÃ
7. ÇâÈĹæÇâÁ¦¾ð
INDEX
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1. ¾Æ¿ô¹é ±â¾÷¼Ò°³
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(1) ±â¾÷°³¿ä
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(2) ±â¾÷Á¤½Å
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