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1. ¼³ºù ±â¾÷¼Ò°³
2. ¼³ºùÀÇ ¼º°ø¿äÀÎ
3. ¼³ºù SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. ±â¾÷ȯ°æºÐ¼®
(1) ¿ÜºÎȯ°æºÐ¼®
(2) ³»ºÎȯ°æºÐ¼®
5. °æÀï»ç »óȲºÐ¼®
6. ¼³ºù STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Á¦Ç°Æ÷Áö¼Å´×)
7. ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÃËÁøÀü·«)
8. ¼³ºùÀÇ Ä÷¯¸¶ÄÉÆà Àü·«
9. ¼³ºù ÇØ¿ÜÁøÃâ Àü·«»ç·Ê¿Í Àü·«¹æ¾È Á¦¾È
(1) Áß±¹½ÃÀå ÁøÃâ»ç·Ê
(2) ÀϺ»½ÃÀå ÁøÃâ»ç·Ê
(3) ÇØ¿ÜÀü·« ¹æ¾È Á¦¾È
10. ¼³ºùÀÇ Çö ¹®Á¦Á¡°ú °³¼±¹æ¾È Á¦¾ð
(1) ¼³ºùÀÇ ¹®Á¦Á¡
(2) °³¼±¹æ¾È Á¦¾ð
11. °á·Ð ¹× ³ªÀÇÀÇ°ß
1. ¼³ºù ±â¾÷¼Ò°³
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