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Ƽ¿þÀÌ Ç×°ø
¸¶ÄÉÆÃÄÉÀ̽º ¿¬±¸
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1. Ƽ¿þÀÌÇ×°ø ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) ¼ºñ½º¼Ò°³
(3) °æ¿µºñÀü
2. Ƽ¿þÀÌÇ×°ø SWOTºÐ¼®
3. Ƽ¿þÀÌÇ×°ø STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
4. Ƽ¿þÀÌÇ×°ø ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
5. »õ·Î¿î Àü·«Á¦¾È
(1) °¡°Ý°ü¸® Àü·«Á¦¾È
(2) ȨÆäÀÌÁö °³¼±Àü·«
(3) ºñ¿ëÀý°¨Àü·«
(4) ÀçÆ÷Áö¼Å´× Á¦¾È
6. ÇâÈĹæÇâÁ¦¾È
CONTENTS
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1. Ƽ¿þÀÌÇ×°ø ±â¾÷¼Ò°³
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ȸ»ç¸í : Ƽ¿þÀÌÇ×°ø
ÀÓÁ÷¿ø¼ö : 200¸í
(¿îÇ× ¹× ½Â¹«¿ø 60¿©¸í Æ÷ÇÔ)
Ç×°ø±â : B737-800 2±â
ÃëÇ×ÀÏ : 2xxx³â 9¿ù 16ÀÏ
¿îÇ׳뼱 : ±èÆ÷~Á¦ÁÖ ³ë¼± (16ȸ/ÀÏ)
(1) ±â¾÷°³¿ä
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ÃëÇ׳뼱
-±¹³»¼±
±èÆ÷~Á¦Áֳ뼱(62,400¿ø¡¦(»ý·«)
(2) ¼ºñ½º¼Ò°³
(3) °æ¿µºñÀü
1)°¡°ÝÇÒÀÎ
2)ÄíÆù
3)°æÇ°
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