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1. À§¸ÞÇÁ ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) ·Î°í
(3) À§¸ÞÇÁ ±â¾÷ History
2. ¼Ò¼ÈÄ¿¸Ó½º ½ÃÀå»óȲºÐ¼® (5 Force Model ºÐ¼®)
3. À§¸ÞÇÁ SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
4. À§¸ÞÇÁÀÇ ¼ºñ½ºÀü·«
5. °æÀï»ç¿Í ºñ±³ºÐ¼®
6. À§¸ÞÇÁ ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÃËÁøÀü·«)
7. À§¸ÞÇÁ ÇâÈÄ ¸¶ÄÉÆÃÀü·« Á¦¾È
(1) SWOTºÐ¼®À» ÅëÇÑ ¸¶ÄÉÆÃÀü·« Á¦¾È
(2) CRM¸¶ÄÉÆà Àü·«Á¦¾È
8. À§¸ÞÇÁÀÇ À§±â»óȲ°ú ÇØ°á¹æ¾È Á¦¾È
(1) À§¸ÞÇÁ À§±â»óȲ ºÐ¼®
(2) ÇØ°áÀü·« Á¦¾È
9. °á·Ð ¹× ´À³¤Á¡
1. À§¸ÞÇÁ ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
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(2) ·Î°í
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