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INDEX
1. ³×À̹ö¶óÀÎ ¼ºñ½º¼Ò°³
(1) °³¿ä
(2) ³×À̹ö¶óÀÎ ¼º°ø¿äÀÎ
2. ¸ð¹ÙÀϸ޽ÅÀú ½ÃÀå»óȲºÐ¼®
(1) ¸ð¹ÙÀÏ ¸Þ½ÅÀúÀÇ º¯Ãµ»ç
(2) ¸ð¹ÙÀÏ ¸Þ½ÅÀú »ê¾÷ºÐ¼®
(3) ¸ð¹ÙÀÏ ¸Þ½ÅÀú ÇâÈĽÃÀåÀü¸Á
3. ³×À̹ö¶óÀÎ BCG ¸ÅÆ®¸¯½ººÐ¼®
(1) Çѱ¹½ÃÀå¿¡¼ÀÇ BCG¸ÅÆ®¸¯½º ºÐ¼®
(2) ÀϺ»½ÃÀå¿¡¼ÀÇ BCG¸ÅÆ®¸¯½º ºÐ¼®
4. ¶óÀÎÀÇ Â÷º°ÈµÈ Àü·«
5. Ä«Ä«¿ÀÅå°ú ºñ±³ºÐ¼®
6. ³×À̹ö¶óÀÎ SWOTºÐ¼®
7. ³×À̹ö¶óÀÎ ÀϺ»½ÃÀå ¼º°øÀü·« »ç·Ê
(1) ÀϺ»¿¡¼ÀÇ ½ÃÀÛ
(2) ÀϺ»½ÃÀå¿¡¼ÀÇ ¼º°øÀü·«
8. ³×À̹ö¶óÀÎ ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
9. ³×À̹ö¶óÀÎÀÇ ´Ù¾çÇÑ ¸¶ÄÉÆÃÀü·«
(1) ½ºÅ¸¸¶ÄÉÆÃ
(2) SNS¸¶ÄÉÆÃ
(3) Àü·«ÀûÁ¦ÈÞ ¸¶ÄÉÆÃ
(4) °ø°ÝÀûÀÎ ¸¶ÄÉÆÃ
10. °á·Ð
1. ³×À̹ö¶óÀÎ ¼ºñ½º¼Ò°³
(1) °³¿ä
NHNÀº ³×À̹ö¿¡¼ Á¦°øÇÏ´ø ºí·Î±×¿Í ¹ÌÅõµ¥ÀÌ, ¸ÞÀÏ µîÀÇ ¼ºñ½º¸¦ ÅëÇÕÇÏ°í, ¸Þ½ÅÀú ±â´ÉÀ» Á¢¸ñÇÏ¿© 2xxx³â 2¿ù ¸ð¹ÙÀÏ ¸Þ½ÅÀú ¡®³×À̹öÅ塯À» ±¹³»¿¡ Ãâ½ÃÇÏ¿´°í, ¡®NHNÀçÆÒ¡¯À» ÅëÇÏ¿© ÀϺ»¿¡¼ 2xxx³â 6¿ù ¸ð¹ÙÀÏ¿ë ±Û·Î¹ú ¸Þ½ÅÀúÀÎ ¡®¶óÀΡ¯À» Ãâ½ÃÇÏ¿´´Ù. ÇÏ¡¦(»ý·«)
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