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1. CJ CGV ±â¾÷¼Ò°³
(1) CGV¼Ò°³
(2) °æ¿µÀ̳ä°ú ±â¾÷¹®È
2. CGVÀÇ ¼ºñ½º Çõ½ÅÀü·«
3. CGVÀÇ 10°¡Áö ¼ºñ½º¸¶ÄÉÆà Àü·«
4. °æÀï»ç¿Í ºñ±³ºÐ¼®
5. CGV SWOTºÐ¼®
6. CGV STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
7. CGV ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
8. CGV ¼ºñ½º °í°´°ü¸®Àü·«°ú ¹®Á¦Á¡ ¹× °³¼±¹æ¾È
(1) CGVÀÇ ¼ºñ½º °í°´°ü¸®Àü·«
(2) ¹®Á¦Á¡°ú °³¼±¹æ¾È
9. °á·Ð ¹× ´À³¤Á¡
1. CJ CGV ±â¾÷¼Ò°³
(1) CGV¼Ò°³
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