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INDEX
1. Çö´ëÀÚµ¿Â÷ ±â¾÷¼Ò°³
(1) ±â¾÷¼±Á¤¹è°æ
(2) Çö´ëÀÚµ¿Â÷ Çٽɿª·®
2. ±Û·Î¹ú ÀÚµ¿Â÷½ÃÀå »óȲºÐ¼®
3. Çö´ëÀÚµ¿Â÷ ÇØ¿ÜÁøÃâ ÇöȲ
4. Çö´ëÀÚµ¿Â÷ÀÇ ¹Ì±¹ÁøÃâ ÇöȲ
(1) ¹Ì±¹ÁøÃâ»óȲ
(2) ¹Ì±¹ÀÚµ¿Â÷ ½ÃÀåºÐ¼®
(3) ¹Ì±¹½ÃÀå³» Çö´ëÀÚµ¿Â÷ÀÇ °æÀï·Â
5. Çö´ëÀÚµ¿Â÷ ¹Ì±¹ÁøÃâÀü·«
(1) Ç°ÁúÀü·«
(2) ¼ºñ½ºÀü·«
(3) º¸ÀåÁ¤Ã¥
6. Çö´ëÀÚµ¿Â÷ ¹Ì±¹½ÃÀåÁøÃâ ¼º°ø¿äÀÎ
7. Çö´ëÀÚµ¿Â÷ SWOT ºÐ¼®
8. Çö´ëÀÚµ¿Â÷ ¹Ì±¹½ÃÀåÀÇ STPÀü·«
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
9. Çö´ëÀÚµ¿Â÷ ¹Ì±¹ÁøÃâ ¸¶ÄÉÆùͽº 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÃËÁøÀü·«)
10. ÇâÈÄ ¹Ì±¹½ÃÀå¿¡¼ÀÇ ¹ßÀü¹æ¾È
1. Çö´ëÀÚµ¿Â÷ ±â¾÷¼Ò°³
(1) ±â¾÷¼±Á¤¹è°æ
Çö´ëÀÚµ¿Â÷´Â ±¹³» ÀÚµ¿Â÷ ¾÷°è¿¡¼ µ¶Á¡ÀûÀ¸·Î ½ÃÀåÁ¡À¯À² 1À§¸¦ Á¡À¯ÇÏ°í ÀÖ´Ù. ±¹³» ÀÚµ¿Â÷½ÃÀåÀÌ Æ÷È»óÅ¿¡ À̸£¸é¼ Çö´ëÀÚµ¿Â÷´Â ÇØ¿ÜÁøÃâÀ» ½ÃÀÛÇÏ°Ô µÇ¾ú´Ù.
¹Ì±¹, À¯·´, Àεµ, Áß±¹, ÀϺ» µîµî ¸¹Àº ³ª¶ó¿¡ ÁøÃâÇÏ¸é¼ ¼º°ø¡¦(»ý·«)
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