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¾ÖÇÃÀº PC,¸ð¹ÙÀÏ Ä¿¹Â´ÏÄÉÀ̼Ç(Mobile Communication)¡¤¹Ìµð¾î µð¹ÙÀ̽º(Media Device),±×¸®°í ÈÞ´ë¿ë µðÁöÅÐ À½¾Ç Ç÷¹À̾î(Portable Digital Music Player) µðÀÚÀÎ, »ý»ê, ÆǸŸ¦ °üÇÒÇÏ°í °ü·ÃµÈ ¼ÒÇÁÆ®¿þ¾î(Software), ¼ºñ½º(Service), ÁÖº¯±â±â, ³×Æ®¿öÅ© ¼Ö·ç¼Ç(Network Solution), ±×¸®°í Á¦ 3ÀÇ µðÁöÅÐ ÄÜÅÙÃ÷(Digital Content)¿Í ¾îÇø®ÄÉÀ̼Ç(Application)µîÀ» ÇÔ²² ÆǸÅÇÑ´Ù. ÀÌ Á¦Ç°°ú ¼ºñ½º´Â ¸ÅŲÅä½Ã ÄÄÇ»ÅÍ(Macintosh Computer), ¾ÆÀÌÆù(iPhone), ¾ÆÀÌÆеå(iPad), ¾ÆÀÌÆÌ(iPod), ¾ÖÇà TV(Apple TV), Xserve,¼ÒºñÀÚ Æ÷Æ®Æú¸®¿À(portfolio)¿Í Àü¹® ¼ÒÇÁÆ®¿þ¾î ¾îÇø®ÄÉÀ̼Ç, MacOS¿Í iOS ¿î¿µÃ¼Á¦, ¾ÆÀÌƪÁî ½ºÅä¾î(iTunes Store)¸¦ ÅëÇÑ Á¦ 3ÀÇ µðÁöÅÐ ÄÜÅÙÃ÷(digital contents)¿Í ¾îÇø®ÄÉÀ̼Ç, ±×¸®°í ¾×¼¼¼¸®(accessories), ¼ºñ½º, Áö¿ø ½Ã½ºÅÛ µîÀ» °®Ãß°í ÀÖ´Ù. ÀÌ ±â¾÷Àº Àü ¼¼°è °¢Áö¿¡ ÀÖ´Â Àü¿ë ÆǸÅÁ¡, ¿Â¶óÀÎ ÆǸÅÁ¡, º»Á¡, Á¦ 3ÀÇ ÈÞ´ëÆù ´ë¸®Á¡, µµ¸Å¾÷ü, ¼Ò¸Å¾÷ü, ±×¸®°í ºÎ°¡°¡Ä¡ÀçÆǸž÷ü µîÀ» ÅëÇØ Á¦Ç°À» ÆǸÅÇÑ´Ù. 2xxx³â 9¿ù 25ÀÏ, ÀÌ ±â¾÷Àº ¹Ì±¹ ³»ÀÇ 233°³Á¡°ú 84°³ÀÇ¡¦(»ý·«)
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1. ´ë´Ï¾ó ÇÎÅ©, ¹Ú¿µ¼÷ Æí, ¹Ì·¡»çȸ°¡ ¿Â´Ù, °æÇâ¹Ìµð¾î, 2008. 2. ±è°è¼ö, A¸®´õ½Ê°ú ¾ÖÇÃÀÇ ¼º°ø¿äÀÎ, ¼¼¸í´ëÇб³ °æ¿µÇаú ±³¼ö ³í¹®, 2010. 3. ±è¼Ò¿¬, ±Û·Î¹ú ºê·£µå ¼º°øÀü·« ¿¬±¸, ´Ü±¹´ëÇб³ °æ¿µ´ëÇпø ³í¹®, 2010. 4. À̽Âȯ¡¤Çã½Â±¸¡¤±è¿¬ÁÖ, ¡®°æÇè°æÁ¦¡¯¿¡ ¹ÙÅÁÀ» µÐ ¾ÖÇÃÀÇ Çõ½Å°ú ¼º°ø, KT°æÁ¦°æ¿µ¿¬±¸¼Ò, 2010. 5. ÃÖÀÎö, ³ª¸¦ ¹Ù²Ù´Â ½É¸®ÇÐÀÇ ÁöÇý ÇÁ·¹ÀÓ, 21¼¼±â ºÏ½º, 2007. 6. Apple, Annual Report, 2010. 7. http://www.apple.com/investor
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