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µ¿±âÈ­ ¼³°è¸ðÇü(A Model of Motivational Design)

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µ¿±âÈ­¸¦ ÀÚ±ØÇÏ´Â Àü·«¿¡ ´ëÇؼ­ Á¤¸®ÇÏ¿´½À´Ï´Ù.
µ¿±âÈ­¼³°è¸ðÇü(AModelofMotivationalDesign)
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1) µ¿±âÈ­¸¦ ÀÚ±ØÇÏ´Â Àü·«

(1) ÁÖÀÇÁýÁß°ú Áö¼Ó(gaining sustaining attention)

(2) °ü·Ã¼ºÀÇ ÁõÁø(enhancing relevance)

(3) ÀڽۨÀÇ Çü¼º(building confidence)

(4) ¸¸Á·°¨À» ¾ò´Â °Í(generating satisfaction)

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1) µ¿±âÈ­¸¦ ÀÚ±ØÇÏ´Â Àü·«

Keller(1987a)´Â ÇнÀÀÚÀÇ µ¿±â¸¦ À¯¹ßÇÏ´Â ÀÏÀ» ÇϳªÀÇ °è¿­ÀûÀÎ °úÁ¤À¸·Î º¸°í ÀÖ´Ù. ¿ì¸®´Â ¸ÕÀú ÇнÀÀÚÀÇ ÁÖÀÇ(attention)¸¦ ÁýÁß½ÃÄÑ ´Ù¸¥ ÀÏÀ» Çϱâ Àü¿¡ ÇнÀÈ°µ¿¿¡ ±×µéÀ» °ü¿©Çϵµ·Ï ÇÏÁö ¾ÊÀ¸¸é ¾ÈµÇ´Ù(A). ÀÏ´Ü ÇнÀ¿¡ °ü¿©ÇÏ°Ô µÇ¸é, ÇнÀÀÚ´Â Çع¬Àº Áú¹®À» ÇÏ°Ô µÈ´Ù. ¡°³»°¡ ¿Ö ÀÌ°ÍÀ» ÇнÀÇØ¾ß Çϳª?¡± ±×·¡¼­ ¼ö¾÷ÀÌ ÃÖÀûÇÑ ¹æ¹ýÀ¸·Î ÀÌ·ç¾îÁö±â À§Çؼ­´Â ÇлýµéÀº ±×°ÍÀÌ ±×µéÀÇ °³ÀÎÀûÀÎ ¸ñÇ¥¿Í °ü·Ã(relevance)µÇ¾î ÀÖ°í, ¶ÇÇÑ ±×µéÀÇ ±¸Ã¼ÀûÀÎ ¿ä±¸¸¦ ÃæÁ·½ÃÄÑ ÁÙ °ÍÀ̶ó°í ¹ÏÁö ¾ÊÀ¸¸é ¾È µÈ´Ù(R). ÇнÀ°úÁ¦°¡ °³ÀÎÀÇ ¿å±¸¿¡ ºÎÇÕÇÑ´Ù´Â °ÍÀ» ¾Ë°í ÁÖÀǸ¦ ÁýÁßÇÏ´Â ÇлýµéÀ̶ó ÇÏ¿©µµ ½Ã°£ÀÌ È帣¸é µ¿±âÈ­°¡ ¼è¾àÇØ Áú ¼ö ÀÖ´Ù. ÇнÀÀ» È¿°úÀûÀ¸·Î Çϴµ¥ ¹æÇØ°¡ µÇ´Â °øÆ÷¸¦ °¡Áú ¼öµµ ÀÖ´Ù. ÀÌ°ÍÀÌ È®½Å(confidence)ÀÇ ¹®Á¦ÀÌ´Ù(C). ¶Ç ¾î¶² »ç¶÷Àº Ãʼ±À» ´ÙÇϴµ¥µµ ºÒ±¸ÇÏ°í, ¼ö¾÷ÀÇ ¼Óµµ¿Í ¹æ¹ý¿¡ º¯È­°¡ ¾øÀ¸¸ç, ÁÖÀÇ°¡ Èçµé¸®±âµµ ÇÑ´Ù.(A¸¦ Áö¼Ó½ÃÅ°´Â ¹®Á¦)
°á±¹, ÇнÀÀº ÇлýµéÀÌ °è¼ÓÇؼ­ ÇнÀÇÏ·Á´Â ¿å±¸¸¦ ¸¸Á·½ÃÄÑ ÁÖ¾î¾ß ÇÑ´Ù(S). ±×·¯¸é ±³»ç, ÈÆ·ÃÀÚ, ¼ö¾÷¼³°èÀÚ°¡ µ¿±âÈ­¿¡ ÇÊ¿äÇÑ Á¶°ÇÀ»¡¦(»ý·«)


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ID : phjr******
Regist : 2011-12-16
Update : 2011-12-16
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µ¿±âÈ­   ¼³°è¸ðÇü   Model   Motivational   Design  


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