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ÀÚ·á¼³¸í
Bodyshop
¸ñÂ÷/Â÷·Ê
Agenda
The Body Shop
What is The Body Shop?
The History of The Body Shop
The Present of The Body Shop
Porter 5 Force
Porter 5 Force- Competitor
Porter 5 Force- Supplier
Porter 5 Force- Substitution
Porter 5 Force- Customer
Porter 5 Force- Latent Penetrator
Cosmetics Industry Analysis
Industry Leader Analysis
Anita Roddick & Philosophy
About her
Who is she?
Philosophy as CEO
Philosophy as CEO- Core value
Philosophy as CEO- ±â¾÷°¡ Á¤½Å
Philosophy as CEO- Leader ship
Philosophy as CEO- Business
Body Shop Approach
Franchising
No Marketing!
Product
Human Resource
Strategy
Key Success Factors
ParadigmÀÇ º¯È­
Creating New Market
Value Focusing
The test of core competence
Our Question
º»¹®/³»¿ë
The Present of The Body Shop
1997 : ºê·£µå °¡Ä¡ ¼¼°è 28À§
1998 : Àü¼¼°è¿¡¼­ 27¹ø°·Î Á¸°æ ¹Þ´Â ±â¾÷
1999 : ¿µ±¹¿¡¼­ 2¹ø°·Î ½Å·Ú ¹Þ´Â ±â¾÷
2000 : 400°³ÀÇ ¾Ç¼¼»ç¸®¿Í 600°³ÀÇ »óÇ°
Àü¼¼°è 50¿© ±¹¿¡¼­ 25°³ÀÇ ¾ð¾î·Î ÆǸÅ
1,900¿© °³ÀÇ ¸ÅÀå
7,700¸¸ ¸í¿¡°Ô 0.4ÃÊ¿¡ Çϳª¾¿ Æȸ®´Â ȸ»ç
Who is she?
1942 : ¿µ±¹ ÀÌÅ»¸®¾Æ°è °¡Á¤¿¡¼­ Ãâ»ý
1966 : ¿ª»ç¸¦ Àü°ø ¼±»ý´ÔÀ¸·Î ÀÏÇÔ
1970 : UN»êÇÏ ILO¿¡¼­ ±Ù¹« °íµç ·Îµñ°ú °áÈ¥
1976 : The Body Shop °³Á¡
1985 : ±× ÇØÀÇ ¿©¼º ±â¾÷°¡»ó ¼ö»ó
1987 : ±× ÇØÀÇ Communicator ¼ö»ó
1990 : The Body Shop Àç´Ü ¼³¸³
2003 : ¿µ±¹ ¿©¿Õ¿¡°Ô DameÀÇ ÀÛÀ§ ¹ÞÀ½
No Marketing!
1. ±¤°í ´Â ÇÏÁö ¾Ê´Â´Ù.
¡°È­Àåǰȸ»ç´Â È­ÀåÇ°À» ÆÄ´Â °ÍÀÌ ¾Æ´Ï¶ó ²ÞÀ» ÆÈ°í ÀÖ´Ù. ¿ì¸®´Â Àß ¸¸µé¾îÁø Á¦Ç°À» ÆÈ°Ú´Ù.¡±
2. °¡°ÝÇÒÀÎ, ÆÇÃË µîÀ» ÇÏÁö ¾Ê´Â´Ù.
¡°ºÎÇ®·ÁÁø °¡°ÝÀÌ ¾Æ´Ñ ¼ÖÁ÷ÇÑ °¡°Ý¸¸ ¹Þ°Ú´Ù.¡±
3. ±â¾÷ À̹ÌÁö¸¦ È«º¸ÇÑ´Ù.
Ex) Æ®·°¿¡ ȸ»ç ±¤°í ¾È ³Ö´Â´Ù.
¹Ì¾Æ ã±â, ȯ°æº¸È£ µî CampaignÀ» ¼±ÀüÇÑ´Ù.
4. ¿ì¸®ÀÇ °¡Ä¡¸¦ ÆÈ°Ú´Ù.


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ID : sjac******
Regist : 2014-03-13
Update : 2014-03-13
FileNo : 16092757

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The   Body   Shop   ¼º°ø¿äÀÎ   ºÐ¼®  


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