|
_SLIDE_1_
Virgin blue��셲��쏺alue for Money���
_SLIDE_2_
contents
Introduction
Competitors
Discussion
Strategies
1
2
3
4
_SLIDE_3_
Virgin Blue
Part of a big family, Virgin Group
established in 1970
by sir Richard Branson
Launched in August 2000
Australia��셲 second-largest airline
Biggest low-cost airline
Virgin Australia
2xxx changed company name
No-frills approach
= thoroughly reasonable
1.Introduction2 . Competitors3. Discussion4. Strategies
_SLIDE_4_
Airlines
Established in 1920
3rd oldest airline company in the world
Arise of Virgin blue&9.11 �넂 demand declining
2004, Domestic low-fare airline ��쏪etstar���
Established as Carnarvon Air Taxis, 1963
Subsidiary of Ansett Australia;
acquired by Singaporean company
after Ansett��셲 bankruptcy
1.Introduction 2 . Competitors3. Discussion 4. Strategies
_SLIDE_5_
Market Share
Market share among the Domestic Airlines 2007
1.Introduction 2 . Com���(�깮�왂)
|
Discussion #1
1.Introduction 2 . Competitors3. Discussion 4. Strategies
_SLIDE_11_
Q: Is age category independent of the willingness to travel with VB
DTs��� 12% �넂 in 35-49
24% of DTs who used VB for the first time during the period �넂 in 35-49
Discussion #2
1.Introduction 2 . Competitors3. Discussion 4. Strategies
_SLIDE_12_
Let:
P(X)=probability of in 35-49 among DTs
P(Y)=used VB for the first time during the period among DTs
If the events are INDEPENDENT,
Discussion #2
P(X�닶Y)=P(X)횞P(Y)
1.Introduction 2 . Competitors3. Discussion 4. Strategies
_SLIDE_13_
P(X�닶Y) = P(X)횞P(Y)
30/100횞24/100 = 12/100횞30/100
7.2% �돖 3.6%
DEPENDENT
Travelers in the age of 35-49 using low-fare domestic airlines : can be short route tourists or person on a BUSINESS TRIP
Discussion #2
1.Introduction 2 . Competitors3. Discussion 4. Strategies
_SLIDE_14_
Q1: Probability of the random
인 쇄
바로가기
Virgin blue`s`Value for Money`.pptx
[Size :
3 Mbyte
]
장바구니
