Team Project Interim Report

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Team Project Interim Report
Principles of Marketing
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Target
Group of people(ex. couple, family) that have different desires for TV channel.
Person who wants diverse channel at once.
Inside out
People can watch different TV programs at the same time.
They don’t have to change channel anymore to watch both baseball game and home-shopping channel. People won’t miss any important issue on different channel.
Outside in
Viewer’s channel selection is very limited - Only 3 group can be chosen (home shopping, baseball game, terrestrial network broadcasting) and it is impossible to choose channel separately.
Only one sound of a channel is available even if people watch 4 channels.
U+TV G 4channel service
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Inside out
It has very special scientific design.
It is good-looking design.
It is designed for users’ comfort and performance.
Ta…(생략)