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Sudden unintended acceleration
with a Hyundai
Contents
Introduction of Hyundai
History of Hyundai
What is Sudden Unintended Acceleration
Cases in Abroad
Case of Hyundai in Korea
Implications and Conclusion
Introduction of Hyundai
Multinational automaker
headquartered in Seoul, South Korea
Hyundai was founded in 1967 and it, along with Kia,
together comprise the Hyundai Motor Group, which is
the world’s fourth largest automobile manufacturer
based on annual vehicle sales in 2xxx.
The company employs about 75,000
persons worldwide. Hyundai
vehicles are sold in 193 countries
through some 6,000 dealerships
andshowrooms.
History of Hyundai
1967
Incorporation of Hyundai Motor Company
2007 ~ 2008
Hyundai achieves No. 1 in National Customer Satisfaction Index for 8th consecutive year
2009 ~ 2xxx
Sonata exce…(생략)
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to sudden unintended acceleration problem have reached to
2600 cases.
But as to possibility of electronic control system problem, they conducted only one cursory investigation.
Case in abroad
They misled the customers and ignored the safety of drivers and electronic control unit problem.
They wrote a written apology and tried to appease the public opinion.
However, they still deny the problem of electronic control system and
they believe that the recall policy
can solve the problem so they are criticized.
Case in abroad
Case2. Audi
In 1980s, about 5000 cars of Audi tried to approach a scientific analysis concerning sudden acceleration and tried to investigate the truth.
In November 1986, the problem was recurred. A six-year-old child was died from sudden acceleration in US. So eventually they recalled their cars, but it took 15 years to recover their reputation.
Case in abroad
After the incident, they implemented reca
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