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_SLIDE_1_
PRESENTATION
Social Marketing
_SLIDE_2_
INDEX
1. What is social media marketing
4. Conclusion
3. Additional cases
2. Good & Bad case
_SLIDE_3_
PRESENTATION
01 What is social media marketing
Social Media
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_SLIDE_4_
PRESENTATION
Social Media
Mass Media
VS
Social Media
Producer : Whoever
How to send message : interactive, relationship-based communication
Mass Media
Producer : Major media
How to send message : One-way, indirect communication
(to unspecified people)
01 What is social media marketing
_SLIDE_5_
PRESENTATION
Why Producer need Social media marketing
A increasing of marketing exposure via the internet.
A increasing of SNS user.
01 What is social media marketing
_SLIDE_6_
PRESENTATION
Social Media Marketing
S���(�깮�왂)
3. Additional cases
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PRESENTATION
1. Mix up background images.
2. Spotlight customers.
3. Blog.
Good case �몼: Sharpie
02 Good & Bad case
_SLIDE_13_
PRESENTATION
Good case �몾: Starbucks Facebook page
02 Good & Bad case
Starbucks Korea facebook page has high level of people communicating with real relationship on company. which called ��쐔elling person���.
It is easy located on relations marketing.
_SLIDE_14_
PRESENTATION
1. Utilizing coupons.
2. Information delivery
such as store open or own recipe.
Good case �몾: Starbucks Facebook page
3. Provide emotion letter or pictures which well associate coffee.
02 Good & Bad case
_SLIDE_15_
PRESENTATION
Analysis of success factors:
Good case
It has a higher credibility than traditional advertisements because our around people suggest the brand.
It can be done in lower and reasonable prices than other marketing activities.
02 Good & Bad case
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