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Innovating for Shared Value
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Nestle��셲 CSV
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What is a ��쁂SV���
CSR
CSV
Values : doing good
Discretionary or in response to external pressure
Value : economic and societal benefits relative to cost.
Joint company and community value creation.
VS
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Innovating for Shared Value
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Contents 1. Embedding a Social Purpose2. Defining the Social Need3. Measuring Shared Value4. Creating the Optimal Innovation Structure.5. Co-Creating with External Stakeholders.
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1. Embedding a Social Purpose
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��� How to Solve major social problem in profitable way���
1. Embedding a Social Purpose
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1. Embedding a Social Purpose
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How to making a regular activity
1. Embedding a Social Purpose
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2. Defining the Social Needs.
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in 3 years
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e2-2. Cocoa Communities Problem
2. Defining the Social Needs
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Building School
Case2-3. Cocoa Communities Solutions - Fail
2. Defining the Social Needs
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Solution 1
��쏧nnovation of cocoa clones���
Cocoa Doctor
Scientists
Farmer
Farmer
Farmer
Agronomists
Case2-3. Cocoa Communities New Solutions
2. Defining the Social Needs
Research Superior cocoa clones in West Africa
Solution 2
��쏞ocoa Doctor���
Fertilizer
Training
Service
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3. Measuring Shared Value
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Estimate the business and social value
2. Establish intermediate measures and track progress
3. Assess the shared value produced
3. Measuring Shared Value
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Working with NGOs to train young people
Estimate the Business and Social value
increasing sales from strong channels
and brand awareness in the community
investments needed to achieve change
in youth skills and employability
3. Measuring Shared Value
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Estimate intermediate measu
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