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Hyundai Motors Group
Index
Introduction
Strategy
Suggestion
1. Localization
2. Differentiation
3. Core Competency
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Introduction
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South Korean Multinational automaker
The world¡¯s 4th largest automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
The only company whose credit rating went 2 notch up during economic crisis.
The First Asian auto maker rewarded second time in North American Car of the year awards(2009, 2012)
About
Hyundai Motors Company
Introduction
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.
The government actively and directly guided the expansion and globalization of the industry throughout the 1970s and 1980s
1990¡¯s~early 2000¡¯s Hyundai-Kia Auto Group: top 10 auto manufacturer¡¦(»ý·«)
|
g Automotive
support from Chinese
government
divert risk in the market
No, Any Foreign Company alone!
China
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Localization
Entry Mode
Market conditions
Target Market
Staple Model
High income in 25~44s
Strong purchasing power
Positive attitude towards
new brand
China
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Localization
EF Sonata
Entry Mode
Market conditions
Target Market
Staple Model
China
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Localization
Entry Mode
Market conditions
Target Market
Staple Model
Reentered in 2006
Most influential
car market
gradual decrease in
demand
Increased purchasing
power
U.S.A
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Localization
Entry Mode
Market conditions
Target Market
Staple Model
Wholly owned subsidiary
Encouraging FDI
To make ¡®Hyundai-
favored atmosphere¡¯
To build the image of
¡®global car-making
company¡¯
by entering into US
market
U.S.A
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Localization
Target Market:
Middle aged