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_SLIDE_1_
SPAO�쓽 UNIQLO �쎇�뼱�꽆湲�
_SLIDE_2_
01 DEFINITION
02 ANALASYS
03 STRATEGY PROPOSAL
04 FINAL VALUE PROPOSAL
05 CONCLUSION
INDEX
_SLIDE_3_
INTRODUCTION 湲곗뾽�냼媛�
01
About SPAO
SPAO�뒗 援��궡�쓽 ���洹쒕え �뙣�뀡 �쑀�넻 洹몃９�씤 �씠�옖�뱶瑜� 紐④렇猷뱀쑝濡� �븯怨� �엳�쑝硫�, 2009�뀈 UNIQLO瑜� �뵲�씪�옟寃좊떎�뒗 紐⑺몴濡� �떆�옉�릺�뿀�떎
Brand Vision
湲�濡쒕쾶 SPA NO.1 釉뚮옖�뱶
Brand Misson
援�誘쇱뿉寃� �뱷�씠�릺�뒗 釉뚮옖�뱶
�궣�쓽 吏덉쓣 �븳 �떒怨� �삱�젮二쇰뒗 釉뚮옖�뱶
Brand Personality
怨좏뭹吏�/����씪�슫 媛�寃�/�븳援��삎 踰좎씠吏�
Brand Positioning - `援�誘� 釉뚮옖�뱶���
Brand Target - 紐⑤뱺 �꽭���
�뒪�뙆�삤�쓽 鍮꾩쟾怨� 誘몄뀡
紐④린�뾽 �씠�옖�뱶�쓽 二쇱슂 怨꾩뿴�궗 �쁽�솴
罹먯�ъ뼹
�뒪�뙆�삤, �떚�땲�쐞�땲, �썑�븘�쑀 �벑 5媛�
�뒪�룷痢�
�돱諛쒕���뒪, �뿕�젅�럡, 踰꾧렇�븯�슦�뒪 �벑 4媛�
�븘�룞
�쑀�넄, �삤�썑, �씠�옖�뱶二쇰땲�뼱 �벑 10媛�
�닕���
誘몄룜, �닾誘�, 濡쒖뿞 �벑 12媛�
�냽�샆
誘몄룜�떆�겕由�, �뿉釉붾┛ �벑 6媛�
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INTRODUCTION �쟾�왂�쟻 �씠�뒋
01
The Strategic issue of SPAO
SPAO�쓽 �쟾�왂�쟻 �씠�뒋�뒗 援��궡 SPA�떆�옣�씠 吏��냽�쟻�쑝濡� �꽦�옣�븯�뒗 怨쇱젙�뿉�꽌 �꽑�몢湲곗뾽怨쇱쓽 寃⑹감媛�
�젏李� 踰뚯뼱吏�怨� �엳�떎�뒗 �젏�씠�떎
SPA 釉뚮옖�뱶 �뿰�룄蹂� 留ㅼ텧�븸 利앷�� 異붿씠
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ANALASYS �쇅遺��솚寃� 遺꾩꽍
02
The Implication of PEST
PEST 遺꾩꽍�쓣 �넻�븯�뿬 蹂댁븯�쓣 �븣 吏�湲� �솚寃쎌뿉�꽌 媛곸쥌 蹂��솕媛� 媛먯���릺�뒗 異붿꽭�씠誘�濡� �씠�윴 �븣�씪 �닔濡� 蹂��솕瑜� �젣���濡� �뙆�븙�븯�뿬 ����쓳 �븷 �븘�슂媛� �엳�쓬.
�젙移�, 踰뺤쟻 �솚寃�
�옄�쑀 臾댁뿭�쓽 �솗���
以묎뎅 �궡 �끂�룞�옄�뱾���(�깮�왂)
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