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Contents
1. Corporation Introduction
2. Managing New Product Development
3. Product Life Cycle
4. Q&A
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1. Corporation Introduction
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誘멸뎅�쓽 �떇�뭹 �젣議곗뾽泥�
�뒪�쐞�뒪�쓽 �꽕�뒳�젅, 肄붿뭅肄쒕씪, �렔�떆 �벑
�꽭怨� 5��� �떇�뭹湲곗뾽
1.Corporation Introduction
Kraft Foods
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1930�뀈 誘멸뎅�뿉�꽌 移섏쫰 �떆�옣
�젏�쑀�쑉 40%瑜� 李⑥��
�궡�뀛�꼸 �뜲�뼱由�(National Dairy)
蹂대뱺(Borden)�뿉 �씠�뼱
�꽭 踰덉㎏濡� �겙 �쑀�젣�뭹 �쉶�궗
1.Corporation Introduction
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�삤�젅�삤, 留μ뒪�쎇 �븯�슦�뒪, �븘�씪�뜽�뵾�븘 �겕由� 移섏쫰 �벑 11媛쒖쓽 釉뚮옖�뱶媛� 留ㅻ뀈 10�뼲 �떖�윭 �씠�긽�쓽 留ㅼ텧
1.Corporation Introduction
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1.Corporation Introduction
Global Power Woman 1st
�븘�씠由� 濡쒖젨�렆�뱶
�겕�옒�봽�듃 �뫖�뱶 理쒓퀬 寃쎌쁺(CEO)
�쁽 �겕�옒�봽�듃 �뫖�뱶 �쉶�옣
�삤�젅�삤荑좏궎��� 踰⑤퉬��� 移섏쫰 �벑�쑀紐� 嫄닿컯 怨좊젮�젣�뭹 �옱寃��넗, �젣�뭹�꽦遺꾩쓽 媛쒖꽑 諛⑹븞 �젣�븞
�빟 20�뀈�룞�븞 �겕�옒�봽�듃�뿉�꽌 �씪�븯硫� 荑⑥뿉�씠�뱶 �옱異쒖떆��� �겕由ъ뒪�꽭 �씪�씠�듃 媛쒕컻 �쓬猷� �궗�뾽�뿉 李멸��
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Kraft Nabisco Championship
2004�뀈 �슦�듅���(�깮�왂)
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