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Company Profile
Internal Characteristics of Company
Trend
Industry
Competitor
Solutions
Company Profile
Company Analysis “SWOT”
Trend & Industry
Competitors
Solutions
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1. Company Profile
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Food & Village
“Foodville”
14 brands
Capture the
World’s taste
Beyond Korea
CJ FoodWorld
“Create The World of New Food Culture!”
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Brands
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2. SWOT
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Strength
1. Diverse Brand
2. Korean-native Brands
3. Releasing `My Own Product` Considering Individual Tastes
4. Building Consumer Management System
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Strength
5. Effort to be a Global Corporation
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Weakness
Sales Slowdown by Market Saturation
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Weakness
2…(생략)
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bakery
Have to focus on making high quality products and
promoting them as high-value breads
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Trend of Domestic Bakery Industry
Window bakery
Taken over the market
Expected to decrease over time
The competitive bakeries such as Napoleon bakery, Lichimond
are likely to maintain their leading power!
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(2) Franchise bakery
Franchise Bakery’s Sales from 2002 to 2007
Crown Bakery
Paris Croissant
Silla Myung-ga
Tous les Jours
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(3) In-store bakery
Discount stores have their own bakery plants and
are supplying the products to the bakeries
`Day and day“ of E-mart and `Blangery` of Lotte mart
Recorded average 3million wons sales revenue per day
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Current State of Franchise Bakery
Food&
restaurant industry
2006
2xxx
stores
employees
Sales
Stores
employees
sales
Bakery Industry
10,484
33,661
1,748,465
14,632
58,401
3,785,213
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Current State of Fr
CJ FOODVILLE Company Analysis `SWOT`.pptx
[Size :
5 Mbyte
]
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